Google Chrome's ad blocker feature is expanding to all countries by 7 July

Google claims to have completed reviews of millions of websites so far and will continue to do so.

Published: Jan 10, 2019
Image: Shutterstock

Google has just formally announced that its ad blocker feature for Chrome will be expanding to all countries worldwide by 9 July.

For the uninitiated, Google began its battle against bad web ads by joining the Coalition for Better Ads back in February 2018. Google began blocking disruptive promos in its Chrome browser across North America and Europe soon after as a pilot.

Google in a post on Chromium Blog states that the current Better Ads Standards on Google Chrome aims to offer users a better experience from websites that spam visitors with "disruptive" and "annoying" ads. The Better Ads Standard focuses on 12 obtrusive ad experiences that users find particularly disturbing - pop-up ads, auto-play video ads with sound and large, sticky ads.

The tech giant also goes to explain how the ad blocker works. When a user lands on a website, the browser's filter checks if that page has any of the mentioned annoying ad strategies. After checking, if the result is positive, the concerned publisher will be informed about it via the Ad Experience Report. If the publisher does not do anything to resolve the issue, the network will take steps by blocking the intrusive ads from the pages. Google has also mentioned that it has stopped selling such violative ads on all platforms (desktop and mobile).

As per the post, the Coalition helped Google launch an improved web advertising experience based on the feedback from more than 65,000 users across the US, Canada and Europe. This feedback process will now be open for publishers in regions across the world to understand if they have intrusive ad experiences on their site and to resolve outstanding issues or contest a review.

Google claims to have completed reviews of millions of websites so far and will continue to expand these reviews in the coming months.

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