How media outlets are getting innovative to attract new readers
An increasing number of readers want access to quality editorial content with a few clicks. This is especially true for members of Generation Z
Consumers are slowly but surely coming around to the idea that paying for access to quality information is not outside of the realm of normal. Despite an evolving mentality, certain factors, such as some news media outlets' relatively 'high' subscriptions prices, prevent some readers from taking the plunge. The profession is trying to remedy this situation.
For 0.99 UK pence, you can buy a chocolate bar, or you could subscribe to the new monthly subscription of the Financial Times. The British daily has just announced the launch of FT Edit, a mobile application that offers readers eight articles selected by the editorial staff each day. These articles will allow them to get "in-depth news content" without having to scroll for long minutes on the Financial Times website. The FT Edit slogan is "time well read."
With CNN+, the news network hopes to address a young, connected audience, without neglecting the "super fans" of the 24-hour channel. According to the US press, CNN has invested 120 million dollars and recruited more than 400 journalists to bring this ambitious project to fruition. While it has been greeted with skepticism by dailies like the Los Angeles Times, Rebecca Kutler, CNN+'s head of programming, is more optimistic about the new streaming service's chances of success. "At CNN+, we did not set out to duplicate what [CNN U.S. is] doing, we set out to build a completeley unique product for streaming and for a streaming audience that we feel will be in line with what subscribers are looking for in the streaming space," she told Adweek.
Last Updated :
March 31, 22 02:34:19 PM IST