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iim kozhikode

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Vertical Drama: Future of mobile entertainment and storytelling
For media companies, advertisers, and storytellers, one thing is clear: the vertical screen is no longer just a format; it's a canvas for the future
ByRucha Sharma
India's AI Challenge: From passive users to active designers
ByIIM Kozhikode
How to leverage India's MarTech boom
ByIIM Kozhikode
Can longer work hour policies and cyberloafing go hand in hand?
ByIIM Kozhikode
Debranding: The quiet revolution reshaping consumerism
ByIIM Kozhikode
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Old is gold: Restoring historical intelligence the artificial way
ByIIM Kozhikode
Joy of unboxing: Packaging's powerful pull for branding, bonding and beyond
ByIIM Kozhikode
Beyond Trade-offs: Importance of making sustainability aspirational and profitable
ByIIM Kozhikode
Hard to Soft Skills: How to work with transition in rapidly transforming organisations
ByIIM Kozhikode
Killer or a breeder? AI's impact on creativity and jobs
ByIIM Kozhikode
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Importance of women in India's path to development
ByIIM Kozhikode
Why social media watchdogs are necessary to battle disinformation and polarisation of society
ByIIM Kozhikode
The Nose Knows: Sniffing out the marketing tricks of the trade
ByIIM Kozhikode
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