ISBInsight
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Can international marketing alliances in emerging markets be a source of competitive advantage?
Professors Kiran Pedada, S Arunachalam and Mayukh Dass discuss how managers can leverage resources and market conditions to make international marketing alliance decisions in emerging markets.
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The changing contours of innovation in India
Home-based innovation in India has been oriented more towards the process dimension. Adoption of quality management practices paved way for incremental innovation. On the other hand, the main drivers of innovation have shifted to the R&D centres of Multi-national Enterprises (MNEs). Rishikesha Krishnan argues that the evolution of start-ups and their contributions to product or technological innovation in India is worth studying.
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Regional disparities in the Indian innovation ecosystem
Although certain states and industries in India are pioneering innovations, significant regional and sectoral disparities persist. Dr Amit Kapoor and Chirag Yadav explore the innovation landscape in India and make policy recommendations to bolster innovative capacities and drive greater economic prosperity.
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Regional disparities in the Indian innovation ecosystem
Although certain states and industries in India are pioneering innovations, significant regional and sectoral disparities persist. Dr Amit Kapoor and Chirag Yadav explore the innovation landscape in India and make policy recommendations to bolster innovative capacities and drive greater economic prosperity
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Enhancing trade secret protection in India
Why has protecting trade secrets become imperative for nations and businesses? How are trade secrets the key to fostering greater innovation? Professor Mark Schultz suggests how India can address the gaps in its trade secret protection laws.
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Can IP-Led innovation help India hurdle the middle-income trap?
As a rapidly growing economy, India will soon encounter the middle-income trap. The Indian economy will need to build a sustainable policy framework, founded on strong property rights and rule of law, to hurdle the middle-income trap and compete in the Fourth Industrial Revolution. Drawing on findings from the 2019 International IP Index, Hemal Shah of the United States Chamber of Commerce Global Innovation Policy Centre presents a perspective
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The fine print on health app privacy
Although apps are useful for tracking health, significant privacy concerns remain. The medical data of the users are at the disposal of app developers for business purposes. The privacy policies of these apps are either non-existent or difficult to comprehend
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Standalone family firms lead on gender parity
Research has found that gender diverse firms result in better shareholder value. In India, standalone family firms are the leaders when it comes to gender-diverse Boards of Directors.
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Beyond the exotic: Branding India
Despite India's dominance in the IT services industry, the world doesn't perceive India as a modern economy with a competent workforce. Research explains the reasons behind this perception and defines ways to change stereotypes to foster confidence in Brand India
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Building superior digital user engagement: The sports opportunity
Customer engagement rather than merely acquisition is the path to sustained value growth. India's burgeoning sports leagues may be well positioned to take advantage of value increases through digital engagement.
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Do consumers put their money where their mouth is?
Even though consumer interest in ethical products has increased in recent times, a significant gap exists between what most consumers say about their intent to buy and what they actually end up buying