UpFront
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Blitzkrieg or minor incursion? Putin's choice could determine world reaction
International condemnation would follow, although Putin may be betting that it would not last long, and that the world would gradually get accustomed to a new, larger Russia reconstituting the sphere of influence that was once the hallmark of the old Soviet Union
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Our top reads of the week
From understanding the fading sheen of internet companies stock to a lowdown on YouTube's journey so far, here are our top reads of the week
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South Korea, a virus success story, is forced to alter its approach
A new approach has unsettled people who have grown used to the government's heavy-handed virus intervention, and as the number of people fending for themselves at home has surged, so have the complaints
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Spotify bet big on Joe Rogan. It got more than it counted on
In recent weeks, the show that helped Spotify catapult into a market leader for podcasts has also placed it at the centre of the sort of cultural storm that has long engulfed Facebook, Twitter and YouTube, over questions about the responsibility tech behemoths have for the content on their platforms
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Storyboard18 - Hamara Rahul Bajaj: It takes big men to recognise big ideas
What happened when 'Hamara Bajaj' was pitched to Rahul Bajaj? Here's the story told by the very people who worked on the immense Bajaj Auto account for years
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From Zomato to Paytm: The missing piece in the jigsaw puzzle of internet companies
Most Indian internet stocks have plunged on the back of dismal Q3 earnings coupled with nervousness post the massive slump in US and China tech stocks. And lack of substantial data doesn't help when it comes to investment decisions
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From DTH to streaming, Tata's OTT Play
For the past two years, Tata Sky has been making strategic moves to offer not just a bouquet of TV channels but also streaming services. Now with its aggregator app and a rebranding, it is all set to capture new customers
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Storyboard18 - VC Vox: In the unicorn race, don't forget to build an enduring brand
A calibrated approach to growth will go a long way in building a brand sustainably. Do not obsess about becoming a unicorn in defined time frames
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Storyboard18 - "Add value, not intelligence," Ram Raghavan, Colgate's MD on leadership
Ram Raghavan opens up about his journey from management trainee to marketing director to managing director, in an exclusive interview with Storyboard18
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Packing a bunch: 10club, and its '1 to 10' game
Bhavna Suresh and her 10club gang is playing a differentiated ecommerce roll-up game, which is not tied to recurring fund raise and the valuation flywheel. Can the 'lean and mean' strategy pay off?
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Ukraine tensions spike as West accuses Russia of lying about troop withdrawal
With the sudden turn of events Wednesday night, the outlines of any diplomatic solution to the crisis once again looked very hard to discern