UpFront
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Users first, brands later: Snapchat's Resh Sidhu's message for marketers on AR
Resh Sidhu, global director of Arcadia AR Creative Studio at Snapchat, says that when it comes to augmented reality, brands should create an emotional connection. Most brands put the brand message first and not the user, and that's where they fail, she tells Storyboard18 in an exclusive interview
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Global crypto exchange OKX strengthening its India Web3 presence
At a time when other global crypto exchanges are facing the heat, OKX in India is focussed on its role as an incubator to build the Web3 ecosystem and have a deeper product engagement with Polygon
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Workers in rural India are receiving 20 times their minimum wage: Karya
Nitin Jerath, head of design at Karya, an ethical data company, sheds light on using technology to help bring people out of poverty
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Valuation of most listed new-age tech companies not frothy: Raamdeo Agrawal
The market veteran believes digital businesses will lead the current pack of blue-chip heavyweights on the benchmark Nifty50 Index which, he says, will rise to 70,000-80,000 levels by 2033
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Russian roulette: The F&O trading trap
Playing the risky game of high probability does not necessarily make a winner. The exponential spurt in retail F&O traders is concerning, but also surprising as to what makes the risky bet attractive if traders lose money most of the time. Or is it just a trap?
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Vote for your favourite sportsperson at 'CNN-News18 Indian of the Year 2023'
Recognizing excellence across seven categories — Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India's finest achievers on the global stage
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A murky boardroom battle shakes Religare, again
The company's board of directors is opposing a takeover bid by the Burman family on grounds of alleged fraudulent transactions, even as it shields its chairperson from serious charges of poor governance
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Tata Technologies IPO gambit: Will it pay off?
A quick scan of analysts' views on the Tata Technologies IPO will make investors enthusiastic at the prospects. The first public issue by a Tata company in almost two decades has made it look more appetising. But is it worth it?
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Forbes Asia 100 to Watch list: Honouring small ventures targetting underserved markets
Take a look at the list of some of the most innovative companies in the Asia-Pacific region, which features six young startups from India
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Lights, Camera, Recognition! CNN-News18 to honour top entertainers at Indian of the Year 2023
Recognising excellence across seven categories — Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India's finest achievers
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India's digital-first brands aim for the US stars and vie for global recognition
Brands such as Vahdam India and Skillmatics, which have breached the Rs100-crore revenue milestone, are making their presence felt in the US. Experts say product differentiation and quality essential to find success overseas. And apart from spending in dollars, the question hinges on the viability of the model