UpFront
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Sri Lankan writer Shehan Karunatilaka on his next book and life after winning Booker Prize 2022
Sri Lankan writer Shehan Karunatilaka won the Booker Prize 2022 for his novel 'The Seven Moons of Maali Almeida' barely three months ago. He speaks with Divya Shekhar about using ghosts, ghouls and horror to craft a whodunit in the backdrop of the raging civil war in 1990, Sri Lanka, how people in the country use humour to convey pain and trauma, why his next book is on the "absurdities of the corporate world", why he has barely been able to write after the Booker Prize win, and what his win means to writers and the publishing business for his country Sri Lanka
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Foreign university campuses in India: Is the move practical?
As the UGC prepares to attract foreign universities to India, their success will depend on multiple factors that are yet to be resolved
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VS Mani's GD Prasad on being a former ad man, Shark Tank, personal branding
VS Mani's founder GD Prasad talks about the coffee category's need gap, the appearance on Shark Tank, and the power of personal branding
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How brands made a splash with movie associations
Last year saw a record number of brands partnering with movies; FMCG, tech, and consumer durables led the way
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Levi Strauss' Amisha Jain on Indian market trends, Lollapalooza and Deepika Padukone
Amisha Jain, senior VP and MD of SAMEA, Levi Strauss & Co., says the brand will continue to drive conversations around women
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Weekly Shorts: Is Facebook still relevant for influencer marketing?
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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Bajaj has some serious ambitions for its legendary Chetak scooter. Can the magic work once again?
The iconic brand might have nostalgic appeal among the older generation, but to resonate with younger consumers, the company will have to draw on Chetak's current relevance and value proposition in a crowded electric two-wheeler market, rather than its past
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Forbes India 30 Under 30 2023: Here's to the crazy ones
The 2023 Forbes India 30 Under 30 compilation of entrepreneurs and professionals across finance, technology, art, entertainment and sports, reminds us that the free spirt is alive and kicking
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From Budget 2023 expectations to chatGPT's impact on future of work, here are our popular stories of the week
Will Nirmala Sitharaman offer tax respite in the Union Budget 2023? Will it bring sunshine to crypto winter? How does Nadia Chauhan balance the boon and bane of being a gen-next entrepreneur? Our top read stories of the week answer these questions
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From Khan sir to Ashu Ghai to Vishal Tiwari, star teachers shine despite the shadows of edtech giants
One-celebrity, teacher-led YouTube channels are converting their audiences into real businesses. But can they scale and dethrone the edtech giants?
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Rural demand still lagging, but signs of recovery visible
A healthy harvest season, better MSPs for crops and expected spending by the government in upcoming Budget are a few factors that may lead growth in the rural consumer segment