UpFront
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Why an Indian owner of an elite football club could be a win-win
Some of the most popular European leagues, with towering viewership, could be a global platform for branding, while an exchange of ideas and knowhow can trickle down to improve grassroots football in India
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After FTX's collapse, there is a need to re-evaluate crypto exchanges
The bankruptcy of centralised exchange FTX has jolted the crypto world, but there is optimism within India's crypto exchanges, which are betting on the upcoming G20 presidency
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Inside Tata Projects, India's newest infra builder
The engineering procurement and construction arm of Tata Sons is putting building blocks in place to emerge as a premier infrastructure player in the next decade
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Our top reads of the week
From Jungle Ventures' gambit to expert advice on life after layoffs, here are our top reads of the week
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Bisleri: The journey of India's iconic packaged drinking water
The Tata group is in talks of acquiring Bisleri, which has around 32 percent market share in packaged drinking water category in India. Amidst the conjecture, here's a look at Bisleri's journey through the years
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Are buy now pay later offers worth it?
They are tempting and often result in impulsive purchases beyond budgets. Experts say BNPL and buy now travel later options are double-edged swords that can impact credit score and lead people into a debt trap
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India's 100 richest: Should billionaires be celebrated?
The annual Forbes list of 100 richest Indians—researched and compiled by Asia Wealth Editor and India Editor of Forbes Asia Naazneen Karmali—is a recognition of their exploits in creating an economic surplus (which benefits both consumers and producers) through brands, products and services they have created to fill a crucial market gap
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Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri
Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market
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One day India (for WPP) will overtake the UK market: Mark Read, WPP's chief executive
Mark Read, CEO of the world's largest ad holding company - WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more
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NFT is not just the marketer's shiny new toy; gaming and esports show the way
NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement
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Busts will come and busts will go, but startups matter in a thriving economy
Till a year ago, startups were raising dollops of capital, hiring, growing giddily and earning plaudits for their ambition and risk-taking. Today they are hitting the headlines for slightly different reasons