UpFront
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A tax cut to fight inflation
By reducing levies on petrol and diesel, the government has signalled a clear intent to fight inflation through tax cuts. Power, fertiliser and CNG prices will be closely watched
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Your prescription for a healthy heart
Choosing healthier foods and exercising are two of the best ways to contribute to good heart health
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Is sports pushing Bollywood out of the marketing spotlight?
Sports marketing in India is gaining a lot of momentum. Both new age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the scene but sports has certainly upped its game
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What is QUAD, and how does it work?
The Quadrilateral Security Dialogue, known as QUAD, is an informal strategic forum comprising India, Japan, Australia, and the US. It primarily addresses maritime security, climate change, Covid-19 relief, among other things
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How a gospel DJ-turned-event manager-turned civil contractor became India's newest airline owner
Little-known Nagpur-based Samuel Timothy is buying Hyderabad-based TruJet, whose former chairman Ram Charan is among the biggest superstars down South. But can the newcomer with an adventurous track record pull it off in a sector that's fraught with peril?
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Throwback: Kal Bhi, Aaj Bhi and a journey of memories with VIP luggage ad campaign
In this week's Storyboard18 Throwback, we take a look at the iconic VIP luggage ad campaign and a masterpiece of brilliant advertising
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Cashback, flashback, a while back: How Paytm ended up with a deserted Mall
Paytm Mall aspired to topple Flipkart and Amazon in 2017. Five years later, the valuation has crashed, revenues have dipped and losses have mounted
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Rising temperatures, and tides: Inside our Climate Special
This fortnight's climate special takes a 360-degree view of the climate crisis, from manufacturers like GE that are adapting to the need for a decarbonised world, to startups working on tech innovations, and investors and philanthropists backing for-profit and not-for-profit models
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Why are startups betting big on sports marketing?
Current sporting events in India are more than mere competitive events; they are more carnivalesque extravaganzas with viewers celebrating a common cause—entertainment
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Why are brands warming up to non-cricket sports?
Sponsorships and brand investments are no longer limited to cricket as more and more marketers take up an inclusive approach when it comes to sports marketing. Sports like badminton, kabaddi, kho kho, handball, and even yoga are grabbing the marketers' attention
