UpFront
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Brands need to level up to partner with female gamers
Due to the massive surge of female gamers in recent years, further accentuated by the Covid-19 pandemic, women are rapidly straddling multiple roles in the online gaming industry as gamers, streamers, game creators, or entrepreneurs
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Rate hike: Not a question of 'if' but 'how much'
Amid surging inflation and global volatility, the Reserve Bank's rate setting panel will begin its bi-monthly monetary policy deliberations on June 6 and is widely expected to hike rates as it renews its focus on inflation control over growth
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From World Bank to Meta, a look at Sheryl Sandberg's journey as one of the world's most influential women
Sheryl Sandberg is finally leaning away from her responsibilities as COO of Meta, the parent company of Facebook, Instagram, and WhatsApp. Sandberg, Meta's second most powerful executive, made the shock announcement on Wednesday that she will leave after a 14-year tenure. Here's a quick glance at her work so far
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World Environment Day: Noise, climate change, and the disappearance of species
Noise exposure is often considered a mere annoyance. But in cities, forests and under water, it is causing grave harm to mammals, birds and animals, and leading to species loss, which is a leading contributor to climate change
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How established paint companies are tackling hot competition from newer rivals
As fresh entrants like Indigo Paints and JSW Paints look to gain market share, the old guard—Asian Paints, Berger Paints, Kansai Nerolac—is working on beefing up its competitive advantage
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Can quick commerce startups ride out the downturn?
As cheap capital becomes unavailable, can the cash-guzzling startups that put groceries on people's doorsteps in under 20-minutes survive?
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Licious goes for a brand refresh. Is it too soon?
In an exclusive chat, Santosh Hegde, VP, brands, shares why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more
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Crypto will not be hit as hard as other startup sectors: Sumit Gupta
The co-founder of cryptocurrency exchange CoinDCX on more capital being available to crypto and blockchain companies, plans to open a metaversity, and how central bank digital currencies can aid financial inclusion
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World No Tobacco Day: Tobacco kills over 8 million people every year
Here's a look at shocking numbers depicting how Tobacco is poisoning our planet each year, according to a recent report by WHO
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Luxury watch market in India: A story of transformation
Luxury watch brands have understood the importance of creating a deeper relationship with their customers and are slowly yet gradually getting over the whole transactional mindset, writes Karishma Karer
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10 things a marketer should learn from marathons
Chandramohan Mehra, chief marketing officer of Bajaj Allianz Life Insurance, writes about the work and life lessons he gathered as a marathon runner