UpFront
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Appraisals get people thinking about upskilling: upGrad's Arjun Mohan
The CEO of upGrad sheds light on the precise timing of the edtech brand's campaigns coinciding with appraisal time, moving to the next phase with vertical based marketing, and more, in this exclusive interview with Storyboard18
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Silver lining in each crypto cloud
Retail cryptocurrency investors, entrepreneurs and backers of these startups in India have seen the toughest two months yet, with low trading volumes, steep tax laws, and poaching of Web3 and crypto talent outside India. Experts, however, have not lost hope. First of a two-part series
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122-year record: Why is it so hot in India this summer?
Summer began early this year, with record temperatures in March and April in certain parts of the country. Temperatures continue to rise and there have already been four heatwaves this year—two in March alone. Here's what's causing the extreme heat
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Corporate Governance: Will the real independent directors please stand up?
The role of independent directors is clearly defined, yet many of them feel they play a cameo role in a company, often failing to red flag fraudulent activity and serious governance lapses that eventually compromise minority shareholders' interests
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Central regulation for online gaming is the need of the hour: Sameer Barde, CEO, E-gaming Federation
In an exclusive conversation with Storyboard18, Sameer Barde, CEO E-Gaming Federation talks about their ongoing conversations with the central and state governments around regulations in the space, the futility of banning gaming, and the immense revenue potential for both operators and the government
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Simply Speaking: The word design is meaningless by itself
The word design has a wide spectrum—be it making a movie, creating a commercial enterprise, or rearranging the living room furniture. The idea it covers is too vast. And what is good design? André Breton knew: "The solution best adapted to necessity, but very superior to it." I vote for this view
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From Givenchy to Yves Saint Laurent, how to pronounce these 10 brand names
'Eve Saan Lorawn'. 'Zhee-vawn-shee'. 'Uh-doe-bee'. These are not just sounds. The English Nut (Sumanto Chattopadhyay) and Storyboard18 present an easy guide to pronouncing hard-to-pronounce brand names
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Build privacy-safe solutions: Iván Markman of Yahoo on cookie-less world
In an exclusive chat with Storyboard18, Iván Markman, Chief Business officer, Yahoo, shares how they are going to be focusing on the areas of meaningful connections with consumers
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For the long run: Meet the last-mile boys of rural India
How ElasticRun Uberised logistics to enable businesses reach kirana stores in deep pockets of the hinterland. Can the B2B commerce platform unicorn keep running at a stunning pace?
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Creative freedom, recognition, awards: What state tourism accounts mean for ad agencies
Advertising experts Storyboard18 spoke to revealed that, unlike big FMCG/auto accounts, tourism accounts do not bring massive amounts of billings to the advertising agency, but they win firms creative awards and recognition both nationally and internationally
