Startups
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For the long run: Meet the last-mile boys of rural India
How ElasticRun Uberised logistics to enable businesses reach kirana stores in deep pockets of the hinterland. Can the B2B commerce platform unicorn keep running at a stunning pace?
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The startup language of layoffs
From a funding boom to mass layoffs, a look at what has led to around 5,700 employees being rendered jobless across major Indian startups in the last three months
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How the Sampath sisters' Yogabar brought healthy snacking to India
From a retailer attitude of 'only tasty, not healthy, sells in India', to building a successful healthy snacks brand, the Sampath sisters have consistently grown Yogabar across various categories. Now, it is looking to expand into children and infant foods
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Yogesh Kabra and the X-factor
Yogesh Kabra is disrupting the men's premium innerwear segment with XYXX. Can he take on the market leaders?
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How 'bed-in-a-box' made Sleepyhead India's second-largest online mattress brand
Catering to the needs of digial-native Millennials and Gen Z, Mathew Joseph's D2C brand has brought excitement back to the segment while taking care of the bottom line
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Plum: On a mission to make positive impact with vegan beauty
Vegan beauty brand Plum has successfully tapped into consumers who want cleaner ingredients in their daily-use products
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Ninety One Cycles: Putting a dent in India's cycling culture
Two brothers engineered their way to put Ninety One Cycles on a high-growth and profitable track
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How Purplle is solving beauty for women in tier 2 cities and beyond
One of the early movers in the beauty ecommerce space, Purplle is getting ready to take on the biggest in the business on its path to profitability and scale
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Heads Up for Tails: For the love of dogs
Heads Up for Tails was born out of the need to provide a healthy and honourable lifestyle for pets. Today it is an omnichannel business set to grow even more given that Indians are ready to give their pets the love they deserve
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Not just milk: How Country Delight is planning to become a Rs 600 crore brand
From delivering fresh milk to daily essentials, Country Delight is carving out more space in the kitchen. Can the natural foods' brand continue to delight?
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Book review: Venture Capital's unreasonable world
VCs are akin to modern-day Maharajahs, destiny's chosen children, who throw vast sums of money behind ideas and teams to create contemporary magic. Sebastian Mallaby's The Power Law is a virtuoso account of the VC world and its key tenets