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Thought Leadership

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Belting out a new tune or going down the same old road?

ESSEC Business School

The Odyssey of Shopping: How to journey from sirens to sales racks to meditation mats IIM Kozhikode
Brand Maruti: Lessons on how to understand consumer, act, and race ISB
When brand reputation should and shouldn't influence employee pay Fuqua School of Business
Are A.I. text generators thinking like humans — Or just very good at convincing us they are? Stanford
Working moms are mostly thriving again. Can we finally achieve gender parity? Harvard Business School
How tech can transform luxury brands' value proposition INSEAD