Turning on the television can be a simple yet influential way of improving a woman’s standing in rural India
Can subtle features of everyday situations really enhance our health, wealth, and happiness? A new book shows that they can, and that it is possible to proactively structure situations to nudge us toward better choices while protecting, or even expanding, individual freedoms.
People tend to exert more effort as they get closer to their goals. Companies can take advantage of this by designing a customer rewards program that makes the perceived distance to the reward seem small