University of North Carolina Kenan Flagler Business School

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The effects of culture on marketing effectiveness
Marketers need to map their strategies to national cultures
ByUNC-Flagler
It's complicated
ByUNC-Flagler
Raising more than wages
ByUNC-Flagler
Keeping it in the family
ByUNC-Flagler
The 'I' in 'team'
ByUNC-Flagler
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Dealing with demand shocks
ByUNC-Flagler
The business of saving lives
ByUNC-Flagler
Sometimes self-service costs more
ByUNC-Flagler
The deference between us
ByUNC-Flagler
The view from the glass ceiling
ByUNC-Flagler
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The media moves the market
ByUNC-Flagler
Ethical indiscretions and missteps: The slippery slope is all downhill
ByUNC-Flagler
How brands can increase engagement and leverage social media platforms
ByUNC-Flagler
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