UNC-Flagler
UNC-Flagler
Author
University of North Carolina Kenan-Flagler Business SchoolThe effects of culture on marketing effectiveness
Marketers need to map their strategies to national cultures
University of North Carolina Kenan-Flagler Business SchoolIt's complicated
University of North Carolina Kenan-Flagler Business SchoolRaising more than wages
University of North Carolina Kenan-Flagler Business SchoolKeeping it in the family
University of North Carolina Kenan-Flagler Business SchoolThe 'I' in 'team'
University of North Carolina Kenan-Flagler Business SchoolDealing with demand shocks
University of North Carolina Kenan-Flagler Business SchoolThe business of saving lives
University of North Carolina Kenan-Flagler Business SchoolSometimes self-service costs more
University of North Carolina Kenan-Flagler Business SchoolThe deference between us
University of North Carolina Kenan-Flagler Business SchoolThe view from the glass ceiling
University of North Carolina Kenan-Flagler Business SchoolThe media moves the market
University of North Carolina Kenan-Flagler Business SchoolEthical indiscretions and missteps: The slippery slope is all downhill
University of North Carolina Kenan-Flagler Business SchoolHow brands can increase engagement and leverage social media platforms

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