UNC-Flagler

UNC-Flagler

Author

University of North Carolina Kenan-Flagler Business School The effects of culture on marketing effectiveness

Marketers need to map their strategies to national cultures

University of North Carolina Kenan-Flagler Business School It's complicated

University of North Carolina Kenan-Flagler Business School Raising more than wages

University of North Carolina Kenan-Flagler Business School Keeping it in the family

University of North Carolina Kenan-Flagler Business School The 'I' in 'team'

University of North Carolina Kenan-Flagler Business School Dealing with demand shocks

University of North Carolina Kenan-Flagler Business School The business of saving lives

University of North Carolina Kenan-Flagler Business School Sometimes self-service costs more

University of North Carolina Kenan-Flagler Business School The deference between us

University of North Carolina Kenan-Flagler Business School The view from the glass ceiling

University of North Carolina Kenan-Flagler Business School The media moves the market

University of North Carolina Kenan-Flagler Business School Ethical indiscretions and missteps: The slippery slope is all downhill

University of North Carolina Kenan-Flagler Business School How brands can increase engagement and leverage social media platforms

Vasudha Mukherjee

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