Businesses need to try to peer 30 or more years into the future as they make investment decisions. How can they separate long-term trends and opportunities from the rush of the present? Strategist George Friedman, author of The Next 100 Years, says to look at constraints, not possibilities.
Daniel Goleman, the author of the bestselling Emotional Intelligence, says that the growing field of industrial ecology can give us simple ways to evaluate the relative environmental impacts of consumer products—and help us restore a lost capacity for understanding our surroundings.
Robert Costanza is one of the founders of a trans-disciplinary effort to understand how economics is embedded in the broader ecosystem that supports all human activity. From this perspective, he sees both limits for economic growth and opportunities to improve long-term human well- being.
The future is not only the domain of economic projections. Writers have long imagined future worlds where life is a totalitarian nightmare, or hubris has led to nuclear or environmental catastrophe. While each dystopia contains unique horrors, the stories often spring from the same well — a feeling that the way we're living now is unsustainable.
Solving problems on the scale of climate change will require that businesses change what they sell and how they operate. The founder of a consulting firm specializing in sustainable business talks about how environmental issues are seen by executives and the business opportunities in sustainability.
Decades of economic research have assumed people pursue their goals in a rational manner, discounting the effects of emotion, bias, error, and other irrational forces. Robert Shiller, Arthur M. Okun Professor of Economics at Yale University, argues that economists need to take a closer look at how people make decisions