Special Report
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Realty's big-brand theory
Take a crowded market, depressed sales and high-involvement products, and the formula is self-evident. The days of commodity selling in real estate are over: Buyers are seeking credible, quality names. Consider that brands today account for 50 percent of total residential sales and the worm is only going to climb up
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It's critical to build an aura around the realty brand
Ajay Macaden, executive director of Nielsen India, says competition has forced developers to take branding seriously and brought differentiation into play
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Joydeep Bhattacharya: Branding works as a premium for some brands
However, quality and delivery on time help in building image, believes Joydeep Bhattacharya, head, consumer products and retail practice, Bain India
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Real estate bill will help weed out bad apples
The measures introduced will bring accountability and transparency to the industry, and developers will have to walk the talk with customers
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Making Mumbai future-ready
For this, we need to go beyond 'basic living standards' to 'enhanced lifestyles' for its residents
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Select home. Add to cart
Renting and buying homes online have portals and investors excited. But no one's making money yet
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Affordable housing: Where success favours the brave
Despite the many challenges—lower margins, strict timelines, delays in getting approvals—property developers are optimistic about the future
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Commercial real estate: A possible resurgence
A looming supply shortage, rising rental yields and capital values are driving investments in commercial properties
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Mohed Altrad: The face of France's future
As the world's biggest scaffolding mogul, new billionaire Mohed Altrad frames Europe's skylines. As a Syrian-born Frenchman, he demonstrates that, in the wake of the Charlie Hebdo tragedy, a path to an integrated society lies in entrepreneurship
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Aliko Dangote: The gatekeeper to growth
Africa is this century's great opportunity. Nigeria is Africa's emerging economic giant. And Aliko Dangote, the continent's richest person, is the key to unlocking Nigeria
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Subhash Runwal: Building dreams and a $1 billion fortune
From coming to Mumbai with just Rs 100 to becoming a real estate magnate, Subhash Runwal scripted his success story with his 'nothing is impossible' mantra