INSEAD
INSEAD
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Healthy in the wrong way: When food marketers don't listen
The meaning of "healthy" is constantly evolving, and food marketers are not always meeting consumers' expectations
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Consumer streaks are motivating, the key is keeping them alive
People often go out of their way to repeat a behaviour if it is logged and highlighted to them
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Escaping the survival trap
Why expanding your network is crucial for long-term creative success
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Why the customer isn't always right
Consumer behaviour on food-logging tools reveals initial expectations don't match actual experience
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Has hybridity killed teamwork?
The time has come to check whether the benefits of teamwork still outweigh the costs
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8 recommendations to help firms win the war for talent
How managers can use AI to find the right people
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Designing a circular business strategy that works
To avoid costly mistakes due to overly optimistic assumptions, a good understanding of the market and the product is needed
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Psychological safety unlocks the potential of diverse teams
The dissimilar backgrounds of diverse team members often result in clashes unless care is taken to create a psychologically safe environment
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Sales numbers are up? It may only be inflation
Managers need proper information systems to decipher the real causes of any bump in sales revenue and decide whether investments are required
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When two leaders collide, the result can be less fraud
When the head of a family firm ranks lower in the family hierarchy than another leader at that firm, the misalignment can help prevent fraud in the emerging market context