INSEAD
INSEAD
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Why Innovators Don't Always Win
Experience shows that good ideas and early success aren’t enough. What does it take to stay on top?
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Entrepreneurship: Don't Make It; Buy It!
There’s more than one way to become an entrepreneur: instead of starting your own company, you can go out and buy one
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When Spending Hurts
You’d think that creating a more equitable distribution of wealth would curb the urge to spend on status symbols – be they designer handbags or flat-screen TVs – as the “have-nots” try to keep up with the Jones.” But new marketing consumer research shows that the people will pay the price to stand out, even if they can’t afford it
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Eastern outlook: Can Asia sustain the world?
Clouded prospects in developed markets cast a shadow over outlook for trade and economy in Asia
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Emerging markets: Are The Opportunities Worth The Challenge?
Spectacular growth, cheap labour, abundant natural resources, pent-up consumer demand – emerging markets have it all! Now here’s the downside…
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Social Media: What Next?
Companies and brands are responding to social media in a big way creating targeted marketing campaigns on social networks and increasing interactions and engagement with audiences
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Networking: Is It Showing Off Or Vital to An Entrepreneur’s Success?
Can sharing an idea help take it from the drawing board to the marketplace? Talk may cost nothing but new research indicates it gives an entrepreneur a better chance of success
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Can You Survive Today's Business World?
Innovation may be the buzz word, but it’s no panacea. Professor Morten Hansen and Jim Collins’ new book “Great by Choice” shows what else you need to stay alive and ahead of the rest.
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Want A Successful Merger? Be Similar Yet Different Enough
Companies frequently cite synergies as a motivation for mergers. However, research shows many related mergers do produce increased cash flows and new products
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How To Make Better Decisions
Does the urge to curb reckless spending or a higher level of self-control have any relationship to a full bladder? According to new research by INSEAD Visiting Professor of Marketing Mirjam Tuk it does, and what’s more this state of mind can be induced by external cues as well