INSEAD
INSEAD
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Is Food Marketing Making Us Fat?
Are we to blame for the obesity epidemic? Or the people who sell the food to us? New research shows that packaging and position, not just advertising, are at least part of the problem
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Meetings: Do you really need to show up?
Virtual tools such as email and instant messaging and Skype can be just as effective as face-to-face meetings. It all depends on orientation and mindsets
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Private Equity Comes of Age in China, India And Brazil
Big potential exists in these large emerging markets, but for how long?
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How Does Media Coverage Affect Share Prices? Not In The Way You Think
INSEAD research suggests the best returns come from companies who never make the news
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M&As In China: Does Politics Still Speak Louder Than Money?
A couple of foreign M&As of Chinese companies look likely to go through. Is it just a chip in the Great Wall of protectionism or a real shift in policy?
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Too Few Good Women: Why Are Boards Still Male Domains?
New corporate governance strictures are making way for women on corporate boards. But how to find suitable candidates? And what do women really add to the board room?
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Mimicry: The Latest Negotiating Strategy
Negotiating online? New research shows that imitating your counterpart’s writing style can help seal you a better deal, proving that imitation is indeed the better part of flattery…
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Winning In High-turnover Markets
When managers evaluate potential new businesses, the first question they often ask is: How fast is the market growing? By focusing only on growth, however, they often overlook another critical measure of market potential — high turnover of the customer base. High turnover can make a market dynamic, even when the overall growth rate is low
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Can Your Business Plan Survive This Stress Test?
The road to success is littered with the wreckage of strategies gone awry. Here is a six-step stress test for your strategy
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The Innovator's DNA
Only about 20-25 per cent of our creativity ability is geneticically driven