UpFront
-
Storyboard18-Simply Speaking: Hook, line, and sinker — the magic of brand names in language
Successful brand-verbing is a wonderful outcome for a brand. But it's elusive, probabilistic and dangerous at the same time
-
Ukrainian troops hold Russian assault at bay—for now
They are outgunned and outnumbered by Russia's military might, but Ukrainian troops and civilians have managed to slow, if not stop, Putin's plan of quick destruction
-
Storyboard18-Throwback: How Pan Parag was positioned as a social product
A look back at advertising a mouth freshener featuring two renowned stars highlighting social issues like dowry
-
To Her, With Love: From DDB Mudra's Pallavi Chakravarti to Twitter's Kanika Mittal, a 'thank you' to the women who shaped them
Leaders in their respective fields, these advertising executives share the most important lessons they learnt from their role models and the women who've had an impact on their lives
-
Our top reads of the week
From understanding why FIIs are pulling out of India to the review of BMW 5 Series on Forbes India Momentum, here are our top reads of the week
-
Is Diesel—the rock 'n' roll jeans brand—the first great designer of 2022?
Now designed by Glenn Martens, Diesel came to Milan with its 1,000 forms of denim: tufted, frayed, collaged, chromed, recycled, reinvented. He is not the first designer to try his hands at multiple brands simultaneously but may be the first to embrace such seemingly disparate houses to equal acclaim
-
'The Batman' and Matt Reeves: Emerging from the shadow of other caped crusaders
At first glance, it's not clear that Matt Reeves has any secret identity like Batman. The 55-year-old filmmaker is a what-you-see-is-what-you-get guy, but Reeves is now the guardian of Batman's formidable cinematic legacy
-
New refugee crisis: 1 million-plus Ukrainians have fled the country
While most have taken temporary shelter in Poland and Hungary, here's a look at the other countries where Ukrainians have gone to escape Russia's attack
-
Fire breaks out at Ukraine's nuclear complex as Russian forces move through
Security camera footage showed a building ablaze inside the Zaporizhzhia nuclear complex near a line of military vehicles; President Zelenskyy says an explosion there would have been "the end of everybody, the end of Europe"
-
Domestic investors hold the fort as FIIs flock out
The looming threat of the US Fed hiking interest rates and the worsening outlook for global macroeconomic stability have pushed FIIs to exit India investments to the tune of $12 billion since October last year
-
Don't empower me. Pay me: How to fight for your worth and ask for more money
From founders to CEOs to headhunters, women in leadership share their experiences and advice for other professionals who are still struggling to ask for their worth