UpFront
-
Storyboard18 - Decoding Shah Rukh Khan's toofani comeback
Thums Up's new campaign 'Soft drink nahi, Toofan' doesn't just establish its brand narrative but also brings back Bollywood's Badshah Shah Rukh Khan's thunder
-
Storyboard18 - Thums Up has the blood and sweat of all those who worked on the brand for decades: Coca-Cola India's Arnab Roy
The people behind Thums Up's latest blockbuster campaign featuring Shah Rukh Khan talk about what it takes to build an iconic brand and the genesis of a toofani idea, in an exclusive interview
-
Shchastya: How Ukrainian town called 'Happiness' became the saddest place on Earth
Shchastya means "happiness" in Ukrainian, but in recent days the town has been one of the saddest places on Earth, and it is poised to get a whole lot worse
-
These 10 charts explain how Russia-Ukraine conflict will impact India
Global oil prices surged past $100 per barrel, increasing the possibility of a domestic fuel price hike. More local interest rate hikes also cannot be ruled out
-
Quick fix, in a fix, & the Punjab Kings' gambit
After over a decade of frantic chopping and changing, the IPL team has stopped gunning for silver bullets. The mantra now is to build a stable core and think long term. Can Kings finally get the throne?
-
Putin goes to war in Ukraine
President Vladimir Putin of Russia declared a "special military operation", saying he would seek to demilitarize but not occupy Ukraine but minutes after he ordered his troops to war, large explosions were visible near Kharkiv, capital city Kyiv, and others
-
Vedantu emerges as the frontrunner to acquire Lido Learning which mismanaged its way to bankruptcy
Several factors, including botched investment deals and bad hiring decisions, led to the downfall of the Mumbai-based edtech player
-
Why Apple fight and Netherlands' stand matters
Who wins when governments go head-to-head with technology giants — and whom should we root for? Apple's response is revealing about how tech superpowers react to governments' efforts to alter the role of technologies
-
Theatrical, not OTT, will be the backbone of our business: Apoorva Mehta
The CEO of Dharma Productions says they are actively working on content—for both the big screen and digital platforms—to cater to the changing tastes of audiences. Both the mediums will coexist and grow together, according to the producer
-
Post-IPO, stocks tank for Policybazaar's parent but the road ahead may not be all bumpy
Prices go down as owners sell shares, but experts say a turnaround is inevitable as markets stabilise
-
Storyboard18 - Koo-l for brands?: How Koo is entering the marketing mix for brands
While the micro blogging platform has not kickstarted its monetisation engine, it's welcoming marketers to leverage what it has to offer — less clutter, language users and no scrutiny