UpFront
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Can single-language OTT platforms take on the streaming giants in India?
The recent success of The Great Indian Kitchen on Neestream puts the spotlight on services that cater to a niche, but growing audience base keen to consume digital content in regional languages
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Raja Rajamannar: Marketers should harness new tech to stay relevant
Marketers, globally, are facing an existential crisis as more companies are losing confidence in what marketers can do for their brands. In this book, Rajamannar points out what he calls quantum marketing, the fifth paradigm, that can help marketers to stay relevant in the business. The need to adopt experiential marketing, harnessing machine learning, artificial intelligence, 5G, and more relevant data to create campaigns which can resonate with customers. He also talks about the new ways that he is planning to launch campaigns for Mastercard
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Meet Ngozi Okonjo-Iweala, the new WTO chief
She is the first woman and African to hold the position at the trade body
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Adarsh Gourav: Meet the White Tiger of Bollywood
Following the success of The White Tiger, newcomer Adarsh Gourav finds himself in haloed territory of global award nominations
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A bored China propels box office sales to a record
China's booming box office returns offered a promising sign for the global film industry, which has seen movie theaters decimated by the pandemic and has been racked with concerns about the future of moviegoing
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The auto industry bets its future on batteries
Long considered one of the least interesting car components, batteries may now be one of the most exciting parts of the auto industry
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Covid-19 helped India's FMCG companies sell more. Still, there is no outpouring of investor love
Despite a bright business outlook, FMCG companies are expected to underperform the market
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Clubhouse, a tiny audio chat app, breaks through
The app, which lets people gather in audio chat rooms to discuss different topics, has been downloaded nearly 4 million times in the last month alone
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Parler, a social network that attracted Trump fans, returns online
After many large web-hosting firms rejected Parler, the site came back online with the help of a small provider near Los Angeles called SkySilk
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Tech for health: Inside the rise of Practo and its ambitious roadmap for the future
With Covid-19 becoming a tipping point for business, the startup that helps people find and consult with doctors is doubling down on expanding and deepening its tech platforms
