UpFront
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MAdtech Point: Decoupling of technology from data and inventory, the AdTech End Game
Building an end to end media network today has largely remained with a few big tech companies with deep pockets to invest and plan for returns over a longer period of time. Conventionally, advertising technology has grown so far by bundling data and inventory with technology, where the cost of technology is recovered or subsidised
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Only smoke, no fire: Raamdeo Agrawal and Motilal Oswal on market rumours of a rift between them
The co-founders of Motilal Oswal Financial Services put to rest speculation of growing differences between them in a rare joint interview on Forbes India Pathbreakers
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The ACE model: A path to leading with influence
Take the first crucial step towards defining your leadership through humility and influence rather than the designation imposed by your title
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Groww took the growth out of Zerodha. But can it really take it on?
The seven-year-old financial services platform usurped the bootstrapped startup to become the largest brokerage in India in terms of the number of active investors. The change in pecking order is significant, but Zerodha is still miles ahead when it comes to revenues
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JWT stalwarts speak out on the death of the agency
HTA/JWT veterans share their feelings about the merger of Wunderman Thompson and VMLY&R to create VML
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Cricket in the Olympics: Why it's a win-win
The International Olympic Committee and the LA28 organisers can leverage the subcontinent's obsession with the sport to command higher media rights and brand interest, while the game will grow from exposure on the global stage
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Skoda Auto's next big India push
Entering more mass-market segments, an aggressive EV plan and fully utilising its India base seem to be at the core of the carmaker's plans
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India Inc sees alarmingly high unresolved sexual harassment cases at workplace
The number of pending sexual harassment cases at workplaces in India's largest ESG complaint companies shows a rise of 101 percent in the year ending March 2023, indicating a huge backlog of complains, and companies' inability to resolve such cases in a timely manner
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Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker
Media maven Ajay Gupte on what it takes to be innovative
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Maruti Suzuki's Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment
Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more
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Get real, do good, be unmissable: HUL's Shiva Krishnamurthy decodes company's marketing strategies
Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product