UpFront
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Road less travelled: Why Indians are embracing the allure of luxury road trips
Travel companies offering experiential road trips, complete with the choicest luxuries, say they are recording high repeat rates among customers, and are getting more ambitious with the tours they curate
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Penalty on non-payment of crypto TDS: What does it mean for retail investors?
At a time when trading volumes have dropped considerably, experts say the new tax amendments on virtual digital assets will further confine the growth of the industry and lead to more investors switching to foreign exchanges to avoid the taxes
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Budget 2023: What did you think of the Union Budget 2023 presented by FM Nirmala Sitharaman?
CXOs, founders and finfluencers answer the big question and help us understand how the Union Budget impacts businesses, industries and people
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From Budget 2023 coverage to introducing Forbes India 30 Under 30 Class of 2023, here are our most read stories of the week
A sector-wise deep dive with Budget 2023 Special, review of Audi Q5, and Bajaj Chatak's second innings are some of the stories that piqued the interest of our readers this week
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Sri Lankan writer Shehan Karunatilaka on his next book and life after winning Booker Prize 2022
Sri Lankan writer Shehan Karunatilaka won the Booker Prize 2022 for his novel 'The Seven Moons of Maali Almeida' barely three months ago. He speaks with Divya Shekhar about using ghosts, ghouls and horror to craft a whodunit in the backdrop of the raging civil war in 1990, Sri Lanka, how people in the country use humour to convey pain and trauma, why his next book is on the "absurdities of the corporate world", why he has barely been able to write after the Booker Prize win, and what his win means to writers and the publishing business for his country Sri Lanka
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Foreign university campuses in India: Is the move practical?
As the UGC prepares to attract foreign universities to India, their success will depend on multiple factors that are yet to be resolved
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VS Mani's GD Prasad on being a former ad man, Shark Tank, personal branding
VS Mani's founder GD Prasad talks about the coffee category's need gap, the appearance on Shark Tank, and the power of personal branding
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How brands made a splash with movie associations
Last year saw a record number of brands partnering with movies; FMCG, tech, and consumer durables led the way
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Levi Strauss' Amisha Jain on Indian market trends, Lollapalooza and Deepika Padukone
Amisha Jain, senior VP and MD of SAMEA, Levi Strauss & Co., says the brand will continue to drive conversations around women
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Weekly Shorts: Is Facebook still relevant for influencer marketing?
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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Bajaj has some serious ambitions for its legendary Chetak scooter. Can the magic work once again?
The iconic brand might have nostalgic appeal among the older generation, but to resonate with younger consumers, the company will have to draw on Chetak's current relevance and value proposition in a crowded electric two-wheeler market, rather than its past