UpFront
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Should IT companies make peace with moonlighting?
Even as organisations issue strong statements and take action against members of their workforce holding other jobs or doing side hustles, employees and experts believe there can be more wriggle room
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Mahindra Group's Susten deal spotlights India's renewable energy opportunity
With India falling behind on its 2022 renewable energy targets, there is a greater sense of urgency, and developers and investors see long-term opportunity, say experts
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Mumbai likely to be one of the wealthiest cities in the world by 2030: report
Home to 60,000 millionaires today, Mumbai is poised to become one of the wealthiest cities in the world, finding place among New York, Tokyo, and London
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C-Camp: India's effort to back biotech startups begins to bear fruit
What's needed now is the infrastructure, and a venture capital and private equity network for the next critical phase of growth
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'Focus on the input, you can't control the output: Amazon's country manager
Manish Tiwary gives Storyboard18 the inside view of the brand's festive season campaigns including the latest, 'Amazon se liya'
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Our top reads of the week
From Tata Motors' move into the commercial vehicle division to the review of BMW 6 Series GT, here are our top reads of the week
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Why the real estate index is an outperformer
Real estate buyer advances have increased during the pandemic resulting in improved balance sheets of listed developers
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Roger Federer: The legend's journey on the tennis court in numbers
Roger Federer has announced that the upcoming edition of the Laver Cup will be his final appearance for ATP tours and commercial tennis matches. In other words, the King of Grass is bidding farewell to tennis. Here's a look at Fabulous Federer's career in numbers
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Storyboard18 Let's Talk: Mascots in Indian advertising
The latest mascot that's got the marketing community buzzing is a sleepy, cheeky owl for a D2C coffee brand. But before the owl with an attitude hit us with its sass on digital screens, brand mascots dominated ads from billboards to our telly screens for decades. From Asian Paints' Gattu and Amul's moppet to Vodafone's Zoozoos, we explore the charm of mascots in Indian advertising in this episode of Let's Talk—a Storyboard18 and Momo Media collaboration
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You get the agency you deserve: Virginie Regis, CMO, Capgemini
The IT major's global CMO talks exclusively to Storyboard18 about the evolving role of a modern marketer
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Not just cars, Tata Motors wants to change the way its trucks and buses move too
The company, which corners a little over 80 percent of India's electric mobility market and has scripted a success story in passenger vehicles, is looking to turn over a new leaf in its commercial vehicle division