UpFront
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Of superheroes and the threat of a global recession
Central bank governors have channeled their powers to protect economies through the pandemic. But will they be able to deal with the fresh challenges posed by the Russia crisis and inflation?
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Playing fantasy, rummy or even Candy Crush is not esports: Lokesh Suji
In an exclusive chat with Storyboard18, the director of Esports Federation of India and VP of Asian Esports Federation talks about the opportunities in the space for modern marketers, and how 2022 will see a growth in the overall segment from the grassroots level
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Why content around the sport has to be king
Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content
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10 sports marketing trends modern marketers need to watch
To be successful in sports marketing, you should always know what is trending. Not all the possibilities that are opening are becoming mainstream. However, keep an eye on these ten sports marketing trends listed below
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How deepening the connection with sports fans helps sports-brands
With the convergence of physical and digital in the world of sports, and the growing popularity of hyper-reality experiences it's even more of a blast to be a sports fan, and, of course, a sports sponsor
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Indian ecommerce market to grow by 96% between 2021 and 2025: report
As per the 2022 Global Payments Report by Worldpay from FIS, buy now pay later (BPNL), which is the fastest growing online payment method, will account for 8.6 percent share in India's ecommerce market value by 2025
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Stellantis has some stellar ambitions for India. Can it make them work?
The carmaker wants to increase localisation levels in its vehicles as it looks to double its revenue by 2030 and maintain double-digit profit margins. However, despite plans to launch newer models, cracking the Indian market won't be easy, say experts
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A tax cut to fight inflation
By reducing levies on petrol and diesel, the government has signalled a clear intent to fight inflation through tax cuts. Power, fertiliser and CNG prices will be closely watched
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Your prescription for a healthy heart
Choosing healthier foods and exercising are two of the best ways to contribute to good heart health
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Is sports pushing Bollywood out of the marketing spotlight?
Sports marketing in India is gaining a lot of momentum. Both new age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the scene but sports has certainly upped its game
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What is QUAD, and how does it work?
The Quadrilateral Security Dialogue, known as QUAD, is an informal strategic forum comprising India, Japan, Australia, and the US. It primarily addresses maritime security, climate change, Covid-19 relief, among other things