UpFront
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Real money games plan marketing blitz with celebs to grow base, credibility
From Shah Rukh Khan to Hrithik Roshan to Virat Kohli, stars from the entertainment and sports world are endorsing real money games' platforms, helping the brands grab eyeballs and create instant credibility
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Janet Yellen to warn of 'enormous economic repercussions' from Ukraine invasion
The comments will come at a time when the US and the European Union are poised to announce another round of sanctions on Russian financial institutions, government officials and state-owned enterprises
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How the Parekhs helped build HDFC Bank into India's second-largest company
HDFC Bank, India's largest private sector lender, has announced its decision to merge with HDFC, the country's first retail housing finance company, making it a behemoth and also unlocking consumer potential with cross-selling opportunities
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Elon Musk to Jack Dorsey: These are Twitter's biggest shareholders
The Tesla CEO picked up a 9.2 percent stake in the microblogging platform, at a valuation of $2.9 billion, making him the largest shareholder. Here are the other top stakeholders in the company
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Book banning surged in 2021. These titles were targeted the most
Attempts to ban books in the US surged in 2021 to the highest level since the American Library Association began tracking book challenges 20 years ago. Most were by or about Black and LGBTQ people
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A peek into Dunzo's marketing playbook
In an exclusive interaction with Storyboard18, Sai Ganesh, head of brand, shares insights about building its identity and personality
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Seeing a lot of new money coming into the market: GroupM's APAC CEO
In a freewheeling chat with Storyboard18, Ashutosh Srivastava talks about how the company is dealing with disruptive trends, the big opportunities unlocked by new brands, and talent issues
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IT services: Expect strong growth and a brutal talent war ahead
India's biggest IT services companies face an intensifying talent war, even as demand momentum for tech services sustains
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In the ocean, it's now snowing microplastics
Although the term may suggest wintry whites, marine snow is mostly brownish or grayish, comprising mostly dead things. Increasingly, though, marine snowfall contains microplastics: fibers and fragments of polyamide, polyethylene and polyethylene terephthalate
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The science behind HDFC-HDFC Bank's mega merger
The bank will now get a stickier loan book and can become an aggressive lender in the mortgage loans space. The deal will ring alarm bells for other banks, who need to build scale and strength in the form of data, distribution muscle and cost of capital
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Simply speaking: Problems, solutions and creativity
You have a chance to look at things from different angles if you manoeuvre the mind like that Australian bird that can fly upside-down and backwards. Turning problems on their head can frequently convert them into solutions