UpFront
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Deltacron is here. Here's what you should know
Deltacron, the new variant of the coronavirus is a hybrid of Delta and Omicron, making it a recombinant virus. Here's what you should know as cases emerge in India
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Superstar Soprano Anna Netrebko seeks distance from Putin after losing work
Since the war started, Netrebko's performances at the Metropolitan Opera—where she has sung for 20 years—have been canceled indefinitely. Other leading opera houses, including in Munich and in Zurich, also scrapped upcoming performances thanks to her past support of the Russian President
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Bruce Willis diagnosed with aphasia; will step away from career
Willis, 67, is most famous for his role as rough-around-the-edges yet clever New York City cop John McClane in the highly successful 'Die Hard' movie series. He has also starred in critically acclaimed films like 'Pulp Fiction', 'The Sixth Sense', and 'Moonrise Kingdom'
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Nearly 80% OTT users in India from tier II, tier III cities, rural India: report
With almost 40 OTT platforms today, the market size of OTT in India to reach $5 billion by 2023, according to Boston Consulting Group quoted in a report
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From refugee to Chanel ambassador, a model's déjà vu
It was the recent Paris Fashion Week, and model Irina Lazareanu was experiencing a disorienting sense of déjà vu, as Russia invaded Ukraine, and the scenes of refugees pouring into Europe were all too familiar, reminding her of her childhood when she and her parents had been forced to flee Romania
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White House call logs underscore Trump's efforts to sway lawmakers on Jan 6
As part of his frenzied attempt to cling to power, now former President Donald Trump reached out repeatedly to members of Congress on January 6, 2021, both before and during the siege of the Capitol, according to White House call logs and evidence gathered by the House committee investigating the attack
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How EaseMyTrip grew to give India's online travel giants a run for their money
Once a mom-and-pop store, EaseMyTrip is now India's second-largest online travel agency with a market cap in excess of Rs 7,500 crore
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How EV brands should douse the fire
Managing a crisis maturely will not only mitigate damage and protect a brand's reputation from going up in flames, but also help define the course of the brand in a positive way
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Advertisers ride high on IPL 2022 wave
A longer season translates into the number of matches increasing from 60 to 74, registering a 23 percent increase, and hence there is an inflation in ad rates compared to last season
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Russia-Ukraine: Allegations of possible poisoning emerge from peace talks
Russian oligarch Roman Abramovich, an ally of President Vladimir Putin and an intermediary in peace talks, suffered symptoms including impaired vision and peeling skin after the session in early March; several other officials participating in the same session contracted similar symptoms, a person close to President Volodymyr Zelenskyy of Ukraine told The New York Times
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How IPO-bound LIC's brand is built on trust
Consistency is the secret sauce of the LIC brand's success. However, to grab the attention of new-age consumers, the company needs to inject some freshness into the brand