Kieran O'Brien's ShopAccelerator Boosts Market Automotive Businesses

On why he chose cars to specialize in, Kieran has a simple answer, “I love cars. Pretty simple!” He further explains, “You can much more easily become an authority in your niche. Business owners trust people who understand their business & speak their language. I chose the automotive industry, and double down on learning everything I could about it. Now, I’m seen as an industry expert by focusing on one niche.” In his opinion, when you establish your niche and double down on what you love, you love doing what you do every day and it no longer feels like you are working.

Coming Back to GearedSocial

GearedSocial provides social media services and lead generation to automotive businesses, thus, helping them discover new revenue sources online. Describing his venture, Kieran says, “There are tons of digital marketing agencies out there, and not many specialize in the aftermarket parts for automotive industries.” That kind of specialization helped Kieran in creating a unique space in the marketing business. From installing free downloadable PDFs for business owners to creating a social media training course, Kieran is trying to fill in every gap that he can find in the online marketing process for automotive industry. He is also greatly involved himself on social  media, with his Instagram page, among other things. 

So far, Kieran has worked with some of the famous brands and influencers in the industry. As for his future plans, he wants to do just one thing – scale up!

Today, at just 20 years old, Kieran is already an automotive consultant, digital marketer and social media authority. All this has been achieved with self-study and specialization! Well, if this kid’s professional journey isn’t inspiring as hell, what is!

Disclaimer: The views, suggestions and opinions expressed here are the sole responsibility of the experts. No Forbes India journalist was involved in the writing and production of this article.