There is growth of 9.2% in domestic passenger vehicle sales in India, according to ratings agency ICRA. The sales figures surpassed the 3 million-mark in FY17
Image: Danish Siddiqui/ ReutersIndians do not order bikes or cars on the internet, but they are embracing the digital medium for almost everything that precedes the purchase—research, comparing vehicles, booking a service and organising finances. Auto majors, therefore, will have to beef up their online play to stay in the race.
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(This story appears in the 23 June, 2017 issue of Forbes India. To visit our Archives, click here.)