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On the digital lane

Published: Jun 4, 2017 06:01:28 AM IST
Updated: Jun 2, 2017 08:38:54 PM IST

On the digital lane
There is growth of 9.2% in domestic passenger vehicle sales in India, according to ratings agency ICRA. The sales figures surpassed the 3 million-mark in FY17
Image: Danish Siddiqui/ Reuters


Indians do not order bikes or cars on the internet, but they are embracing the digital medium for almost everything that precedes the purchase—research, comparing vehicles, booking a service and organising finances. Auto majors, therefore, will have to beef up their online play to stay in the race.

On the digital lane
On the digital lane

(This story appears in the 23 June, 2017 issue of Forbes India. To visit our Archives, click here.)

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