There is growth of 9.2% in domestic passenger vehicle sales in India, according to ratings agency ICRA. The sales figures surpassed the 3 million-mark in FY17
Image: Danish Siddiqui/ Reuters
Indians do not order bikes or cars on the internet, but they are embracing the digital medium for almost everything that precedes the purchase—research, comparing vehicles, booking a service and organising finances. Auto majors, therefore, will have to beef up their online play to stay in the race.
Check out our Festive offers upto Rs.1000/- off website prices on subscriptions + Gift card worth Rs 500/- from Eatbetterco.com. Click here to know more.
(This story appears in the 23 June, 2017 issue of Forbes India. To visit our Archives, click here.)