Sanjay Govil was born in Canada, but grew up in Delhi and later moved to the US for higher studies. What he carried along with him was his love of cricket, which only deepened despite spending the next few decades in a country that had nothing much to do with the sport. In 2001, Govil founded Infinite Computer Solutions, which became a billion-dollar technology services provider. Six years ago, he started a second company, Zyter, a software venture. This year, the entrepreneur institutionalised his passion for cricket by buying Washington Freedom, one of the teams in the newly launched Major League Cricket (MLC) in the US. In an episode on Sports UnLtd, Govil took us through the journey of cricket and MLC and plans for his cricket team, his third venture. Edited excerpts:
Q. How involved are the local US communities with cricket, given that baseball is the national pastime?
If you go to any city in the US, St. Louis, Missouri, Atlanta, Chicago, DC, what have you, there are clubs mushrooming all over the place. In fact, in the DC area, we have various counties, like districts in India, and in each county 40/50/60/70 teams who passionately play every weekend. And they have hardball cricket, meaning red-ball cricket, they have tennis ball cricket and so on. But it"s not institutionalised, so we have these leagues being driven by people who are really passionate. Having cricket as part of the Olympics is going to institutionalise the sport. Also, many Americans are exposed to cricket now because of the diaspora playing the sport. They travel a lot to India—the outsourcing hub—and see cricket. It"s just a matter of time before cricket becomes really big in the US.
Q. How did MLC come to you? Why did you decide that you"re going to buy a franchise?
I can sit here and say it was a great business move and so on and so forth, but I"m a big believer of God and Lord Tirupati. And what happened was that it was just a matter of chance. There was this individual who, for many years, I was supporting just out of pure altruistic motives. He used to run leagues in New Jersey, and one day he called and said, “Sanjay, I really want you to meet the founders of MLC." And I looked at the list of investors—from the Adobe CEO to Satya Nadella, and it was a very impressive list. And I didn’t know where I fit. And the gentleman told me, “Just meet the founders of the league." I met these guys and they were very nice—I met them over breakfast and that’s how I got in. The team was originally supposed to go to Atlanta and I convinced them to move to DC. Like many things in life, it"s just chance and being at the right place, right time, and God stepping in.
Q. What were your expectations from the league before the first season?
To be honest with you, I was very scared. There are six teams in the MLC—one team is owned by the Mumbai Indians, the second by KKR, third team by Chennai Super Kings, Seattle owned by Satya Nadella, some investors and they have a collaboration with an IPL team, then you have San Francisco which is owned by Venky and Anand, and other investors. So, for me, the first thing was I had no team, I had no logos, no T-shirts, I didn"t know where to buy a bat, helmet or glove, I did not know how logistics work, I had no idea how to transport all these people. And I was going to compete against the Mumbai Indians and KKR and Chennai Super Kings and other stalwarts. My first instinct was just survival, that I don"t embarrass myself on the international stage.
Q. How did the finances work out in terms of media rights and sponsorships, and how do you see these growing?
We didn"t really have a lot of time to get started last year. The budget cycles close in November for sponsorships, and by the time we decided to go, it was May/June. Regardless of that, we did do extremely well in sponsorships. For TV rights, we were able to sell to Willow and CBS in the US, in India on Jio and Fox in other countries. But it was our first season. We had to make deals short-term, investment wise, to make sure that we are more well-known. I think 2024 is going to be bigger in terms of sponsorships. And we had a lot of learnings from the IPL.
Q. What parallels can you draw between setting up a venture and running your own company and running a cricket franchise?
The difference is when you start a business, you don"t quite know what you"re doing. You have a vision, but it"s never narrowed down to something. In cricket, the rules are defined, and then you become an entrepreneur within those rules. The element of entrepreneurship comes in from perspective of investments and getting the right management team, the right coaches, people who are passionate. There"s a marketing aspect to it, which is getting good brand ambassadors etc. So there"s a marketing angle, which is entrepreneurial, there"s the investment angle, which is entrepreneurial, there"s an organisational aspect, which is entrepreneurial, then motivating the team, which is entrepreneurial. On the flip side, the rules are defined. So you cannot be a true entrepreneur where you can define the vision.
Q. The application of data analytics in games is now popular. Any thoughts on how you want to apply tech here, especially given your background?
I"ll give you two examples. For two years, I owned Delhi Acers, a badminton franchise in India’s Premier Badminton League. The first year when I took over, I had no idea about badminton. And we purely chose players on analytics. We didn"t go for any high-profile names, like PV Sindhu or Saina Nehwal. And we took a team, which was the last the previous year, and the very first year, we won the championship. In MLC, since it was very late and we were just focussed on getting the team ready, we left the team selections to other people. And we came third just based on passion. [At the end of the tournament], I looked at the statistics of the players in MLC versus IPL, and it was pretty much identical. Failure in IPL resulted in failure in MLC. So, one of the big aspects of MLC is going to be collecting that data, and then making selections based on that. Analytics is absolutely here to stay, and teams not using it will face a big disadvantage.
First Published: Dec 01, 2023, 10:46
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