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In India, talk about Digital India and Smart Cities is quite the rage. But as with many transformational propositions, there is much hype but limited discussion about how will digital be seen and felt across the economy.
Understanding how digital will influence our economy is important, since digital is likely to enable much of the leap-frogging that India needs to do in order to catch up quicker with the world’s middle income economies. Here are a few examples below, which together pick up on four themes which underpin what digital means, namely Social media, Mobile, Analytics and Cloud (SMAC):
Relevant example: Flipkart, one of India’s most innovative eCommerce companies, is using analytics and cloud to organise its delivery chain better, and to connect electronic and physical channels in getting goods to the customer, cash on delivery. Buying on Flipkart is conditioned by social media feeds about products and services.
Relevant example: Book My Show has made it easier to pick up tickets at venues and theatres without queuing, and the mobile application also enables the customer to view and choose entertainment options while at home or still at work.
Relevant example: BBC Janala is providing millions of Bangladeshis with customised English language learning over mobiles. This is substituting the need for expensive class attendance in often faraway towns at higher expense.
Relevant example: Surat Municipal Corporation is connecting with citizens already on several fronts around public services, using social media to engage, as well as analytics.
The above examples show exactly why definitions of digital are centred on Social, Mobile, Analytics and Cloud (SMAC):
The role of the mobile industry will be key, because almost all digital impacts will involve the flow of data and communications, between people and machines. There are some 5 billion mobile connections today, and the GSMA predicts there will be some 26 billion connected people and devices by the mid 2020s. Referred to as the “internet of things” or IoT, the mobile industry has an opportunity today to be at the centre of the connected world which goes well beyond people and into “things” everywhere. As the IoT takes off, communications technology will pervade more and more industries, through technologies such as Machine to Machine (M2M), enabling the sorts of digital transformation illustrated in the few examples above.
It is not just connectedness that matters, that is having a "dumb pipe". No, it is actually the nature of connectedness that will be fundamental to how much impact can be created through digital. In tomorrow's world, customers will be asking:
How robust is security when my information is going across all sorts of networks?
What is my latency for viewing video while the page uploads or the app updates?
Is my network coverage consistent enough to connect anywhere as we move around?
Is my network sufficiently integrated with GPS information so that I can isolate locations accurately and quickly?
Does my network provide adequate coverage today to connect non-mobile technologies, at high speed and with high quality?
Whoever coined the phrase “dumb pipe” did a disservice to the mobile industry, one it has been trying to shake off for a decade now. The above questions demand that in the digital world, networks and their operators have to be extremely intelligent (not dumb), capable of providing connectivity fit for the need. There is significant value in being able to do this, and it is up to operators to go out into the market and acquire the skills and capabilities to be able to tap this.
The thoughts and opinions shared here are of the author.
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