It's spring in Basel, Switzerland. The city - where the world's biggest and most awaited luxury watches and jewellery annual exhibition kicked off this week - is vibrant again.
At least 1500 exhibitors, including 279 Swiss watchmakers, gathered at Baselworld 2016 to showcase their best products.
Each day, the iconic green coloured trams which take you to the exhibition complex near Messeplatz are crammed and fast food restaurants packed.
Slideshow: Attractive timepieces
"Ah, Baselworld is good for my business," says a street side candlelight and curios seller at a nearby flea market.
So visitors are back. And this is despite the odd whisper - which no one speaks of on record - that the strength of visitors from China is lower this year compared to previous years.
The China factor, like in several other areas of commerce and business, is real. Most global retail business houses across the Western world admit that tough business cycles are not over and luxury watch manufactures globally have been no exception.
As we scurry from one product presentation to another and meetings to interviews with some of the most well-known and revered watch making companies, words like "reinforcing" and "iconic", relating to brands, are heard more and more often.
There is no hype. There is realism. There is innovation too, but without deviating from the core DNA which has made the brand successful in the first place. This is not the time to confuse buyers.
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The message - whether it be to the media, retailers and high income customers - is simple. Keep the faith.
In my next piece, I will talk about some of the most interesting and latest watches showcased this year, which are set to hit Indian shores in coming months.
The thoughts and opinions shared here are of the author.
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