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2022 d2c brands

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Rs 100 crore in 18 months: Can Super Cute's take on the big daddies now?
Baby diaper brand Super Cute's has grown furiously to cross the Rs 100-crore mark in 18 months by addressing a dire need of new mothers—making diapers that double up as attire
ByRajiv Singh
How the Sampath sisters' Yogabar brought healthy snacking to India
ByNaini Thaker
Yogesh Kabra and the X-factor
ByRajiv Singh
How 'bed-in-a-box' made Sleepyhead India's second-largest online mattress brand
ByRajiv Singh
Plum: On a mission to make positive impact with vegan beauty
ByNaandika Tripathi
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Ninety One Cycles: Putting a dent in India's cycling culture
ByRajiv Singh
How Purplle is solving beauty for women in tier 2 cities and beyond
ByDivya J Shekhar
Heads Up for Tails: For the love of dogs
ByAnubhuti Matta
Not just milk: How Country Delight is planning to become a Rs 600 crore brand
ByRajiv Singh
Bootstrapped success making 'Noise' in a deeply-funded world. Will it get louder?
ByRajiv Singh
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D2C brands—Bending it like Beckham
ByRajiv Singh
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