Storyboard18
-
Bricks vs Clicks: Why physical retail isn't going away anytime soon
In emerging markets, the growth of online sales has not led to a decline in the number of physical stores. Indian retail chains, after two years of the pandemic, made a spectacular comeback in 2022. One of India's largest retailers, D-Mart, added 50 new stores and planned to add another 135 in FY 2023-24
-
From Cloud leaps to AI advances: Here's what will shape India in 2024
As we enter the techade of innovation, our reliance on machines to make decisions for us will inevitably increase. However, it is crucial to remember that human ingenuity drives innovation, writes Kulmeet Bawa
-
Skincare is not just about looking good, it's about feeling confident in one's own skin: VLCC's Puneet Gulati
The burgeoning middle class, driven by rising disposable incomes, urbanisation, and the pursuit of a better lifestyle, is exhibiting a noteworthy demand for beauty and wellness products and services, says Puneet Gulati, chief marketing officer, VLCC
-
Company Transformations: How Duroflex is unlocking growth in India's sleep solutions market
Duroflex's Managing Director and Sleep Evangelist Mathew Chandy and newly appointed Group CEO Sridhar Balakrishnan, share how the company is transforming, their plans for India's growing sleep solutions market and taking the firm public
-
CNN-News18 Indian of the Year 2023 to recognise industry titans who are shaping India's economic progress
'CNN-News18 Indian of the Year' has a rich legacy of honouring exceptional individuals across various fields. The 2023 winners will be revealed at the star-studded grand awards ceremony in January 2024
-
CNBC-TV18 celebrates embarking on a quarter century of excellence
As a purpose-driven brand, CNBC-TV18 has driven impactful initiatives, and been the thought leader for over two decades
-
Users first, brands later: Snapchat's Resh Sidhu's message for marketers on AR
Resh Sidhu, global director of Arcadia AR Creative Studio at Snapchat, says that when it comes to augmented reality, brands should create an emotional connection. Most brands put the brand message first and not the user, and that's where they fail, she tells Storyboard18 in an exclusive interview
-
Workers in rural India are receiving 20 times their minimum wage: Karya
Nitin Jerath, head of design at Karya, an ethical data company, sheds light on using technology to help bring people out of poverty
-
Vote for your favourite sportsperson at 'CNN-News18 Indian of the Year 2023'
Recognizing excellence across seven categories — Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India's finest achievers on the global stage
-
Lights, Camera, Recognition! CNN-News18 to honour top entertainers at Indian of the Year 2023
Recognising excellence across seven categories — Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India's finest achievers
-
CNN-News18 presents India's biggest awards on news television, 'Indian of the Year 2023'
The distinguished panel of jurors includes renowned figures such as screenwriter and lyricist Javed Akhtar, former solicitor general of India Harish Salve, former Indian athlete and vice-president of Athletics Federation of India Anju Bobby George, chairperson of RP-Sanjiv Goenka Group, Sanjiv Goenka, and environmental activist and lawyer, Afroz Shah
-
Storyboard18 | The need for experiential marketing has become even bigger: Audi's Gaurav Sinha
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India
-
Storyboard18 | After gala cricket season, cryptocurrency platforms take advertisement dollars to GEC, news, and gaming
With the cricket season at an end, when they spent generously on advertising, crypto players are now looking at newer properties for spending their ad dollars. Experts don’t foresee any drop in spending in the coming months by cryptocurrency companies
-
Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer
Brands, sex-positive content creators, and women who are taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness market in India
-
Storyboard18 | Everything we do is customer first: Meesho's Vidit Aatrey
Raja Rajamannar, global chief marketing and communications officer and president-health care business, MasterCard, talks to Meesho founder Vidit Aatrey about building an enduring and endearing brand
-
Storyboard18 | Kingslayers, Brutal Bishops, Krazy Knights: What's fuelling the newfound chess craze?
Creators and influencers on the internet are making chess more accessible and fun for younger people. Is the chess fever here to stay?
-
Storyboard18 | Brands cannot be cautious of people; you never know where the next insight will come from: CMO Rahul Gandhi
Making everyday food products that have a short shelf life without preservatives has been at the centre of every iD product. Now the brand is innovating and expanding. Gandhi tells us how
-
Storyboard18 | Is YouTube hiding 'Dislike' count a shield against cancel culture?
Advertising executives say that the move will help prevent coordinated attacks against content, creators and brands
-
Storyboard18 | Booze, Binge, Hoarding, James Bond, Durex, Mercedes, The Last Supper, Meta—on names
How some of the world's most famous names of people, places, things, and brands came to be
-
Storyboard18 | 'Beyond Mobility' is in line with our progress for humanity: Hyundai Motor India's Tarun Garg
The South Korean auto giant's future initiatives will be aligned with the newborn brand thought
-
Storyboard18 | Navigating advertising controversies in the age of outrage
For years, consumers have been complaining about ads for undergarments and condoms, saying they are very embarrassed to watch them with their families. But the nature of complaints and complainants has now changed
-
Storyboard18 | Inside India's budding alternative meat movement
The emergence of plant-based meat brands in India indicates there is a niche and well-aware consumer group that is hungry for more options on their plates. How do brands address this new conscious-food movement?
-
Storyboard18 | NFTs, Metaverse, C2C Future: What's in it for brands?
Today, we talk about D2C products, but web3 (the decentralised version of the Internet) will introduce us to the beast called C2C, trading between customers, at ease
-
Storyboard18 | How global advertising business reviews affect agencies in local markets
With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80 percent of ad spends came from global clients, but it has shrunk to around 50 percent today
-
Storyboard18 | The challenges of auto brands marketing an electric future to Indians
Auto brands are mainstreaming electric vehicles in marketing communications. Here's what some of the big brands are up to, and up against
-
Storyboard18 | Companies don't differentiate between online and offline education degrees today: upGrad CEO Arjun Mohan
Mohan talks about upGrad's new campaign which puts the spotlight on the importance of online MBAs for working professionals, and how the company is looking at a more hybrid model of offline with online education
-
Storyboard18 | BharatPe to spend Rs 200 crore on marketing initiatives
In an exclusive chat with Storyboard18, Suhail Sameer, CEO of BharatPe, talks about the brand's focus on sports, getting 200 influencers on board, and marketing postpe in a way that redefines credit