In an exclusive year-end article for Storyboard18, Infosys's global CMO, Sumit Virmani, spotlights the necessity of future-proofing brands with holistic digital strategies
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times
In conversation with Digitas India's CXOs Unny Radhakrishnan, Sonia Khurana, and Abraham Varughese on new biz demands, enriching talent, and more
Entrepreneurship is at its core an endeavour in having a bold vision and the courage to make an impact. But Indian D2C founders are risk averse when it comes to brand building
In 'The Light We Carry', Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars
Brands like Gillette, H&M, ICICI, Beardo, EaseMyTrip, Hyundai and mCaffine partnered with gaming brands to reach out to their target audience
Amritesh Bakshi speaks about the making of Hyatt India's latest ad campaign 'Perfectly Yours' and how it communicates with a modern-day couple
L'Oreal's global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, 'radical inclusivity, conversational commerce, Web3 and women in gaming
Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch
Zoo Media, one of India's hot young, independent advertising networks, is building a horizontally and vertically integrated company. In an interview with Storyboard18, one of the founders of the network, Pratik Gupta, spoke on this and more
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India
With the cricket season at an end, when they spent generously on advertising, crypto players are now looking at newer properties for spending their ad dollars. Experts don’t foresee any drop in spending in the coming months by cryptocurrency companies
Brands, sex-positive content creators, and women who are taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness market in India
Raja Rajamannar, global chief marketing and communications officer and president-health care business, MasterCard, talks to Meesho founder Vidit Aatrey about building an enduring and endearing brand
Creators and influencers on the internet are making chess more accessible and fun for younger people. Is the chess fever here to stay?
Making everyday food products that have a short shelf life without preservatives has been at the centre of every iD product. Now the brand is innovating and expanding. Gandhi tells us how
Advertising executives say that the move will help prevent coordinated attacks against content, creators and brands
How some of the world's most famous names of people, places, things, and brands came to be
The South Korean auto giant's future initiatives will be aligned with the newborn brand thought
For years, consumers have been complaining about ads for undergarments and condoms, saying they are very embarrassed to watch them with their families. But the nature of complaints and complainants has now changed
The emergence of plant-based meat brands in India indicates there is a niche and well-aware consumer group that is hungry for more options on their plates. How do brands address this new conscious-food movement?
Today, we talk about D2C products, but web3 (the decentralised version of the Internet) will introduce us to the beast called C2C, trading between customers, at ease
With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80 percent of ad spends came from global clients, but it has shrunk to around 50 percent today
Auto brands are mainstreaming electric vehicles in marketing communications. Here's what some of the big brands are up to, and up against
Mohan talks about upGrad's new campaign which puts the spotlight on the importance of online MBAs for working professionals, and how the company is looking at a more hybrid model of offline with online education
In an exclusive chat with Storyboard18, Suhail Sameer, CEO of BharatPe, talks about the brand's focus on sports, getting 200 influencers on board, and marketing postpe in a way that redefines credit