Storyboard18
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Why every business needs a digital marketing agenda
In an exclusive year-end article for Storyboard18, Infosys's global CMO, Sumit Virmani, spotlights the necessity of future-proofing brands with holistic digital strategies
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Weekly Shorts: How brands are using hybrid models for influencer collaboration
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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Wavemaker's global CEO Toby Jenner: Media and advertising have had a 'work hard, play hard' reputation
Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times
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Digital Marketing Mavericks: Publicis Groupe's Digitas India looks at marketing from a fresh lens
In conversation with Digitas India's CXOs Unny Radhakrishnan, Sonia Khurana, and Abraham Varughese on new biz demands, enriching talent, and more
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The D2C brand ecosystem has hit puberty—it's time to rebel
Entrepreneurship is at its core an endeavour in having a bold vision and the courage to make an impact. But Indian D2C founders are risk averse when it comes to brand building
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Bookstrapping: The Light We Carry by Michelle Obama
In 'The Light We Carry', Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars
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Move over OTT, gaming is the new advertising hotspot for brands
Brands like Gillette, H&M, ICICI, Beardo, EaseMyTrip, Hyundai and mCaffine partnered with gaming brands to reach out to their target audience
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Hyatt India's Amritesh Bakshi tells why hospitality brands need creative freshness
Amritesh Bakshi speaks about the making of Hyatt India's latest ad campaign 'Perfectly Yours' and how it communicates with a modern-day couple
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New epicenters of influence are growing: Asmita Dubey, L'Oreal global marketing chief
L'Oreal's global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, 'radical inclusivity, conversational commerce, Web3 and women in gaming
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Simply Speaking from the FIFA World Cup 2022: Qatar emerges the winner
Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch
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Digital Marketing Mavericks: Zoo Media's big bet on hyper-specialisation
Zoo Media, one of India's hot young, independent advertising networks, is building a horizontally and vertically integrated company. In an interview with Storyboard18, one of the founders of the network, Pratik Gupta, spoke on this and more
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Storyboard18 | The need for experiential marketing has become even bigger: Audi's Gaurav Sinha
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India
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Storyboard18 | After gala cricket season, cryptocurrency platforms take advertisement dollars to GEC, news, and gaming
With the cricket season at an end, when they spent generously on advertising, crypto players are now looking at newer properties for spending their ad dollars. Experts don’t foresee any drop in spending in the coming months by cryptocurrency companies
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Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer
Brands, sex-positive content creators, and women who are taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness market in India
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Storyboard18 | Everything we do is customer first: Meesho's Vidit Aatrey
Raja Rajamannar, global chief marketing and communications officer and president-health care business, MasterCard, talks to Meesho founder Vidit Aatrey about building an enduring and endearing brand
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Storyboard18 | Kingslayers, Brutal Bishops, Krazy Knights: What's fuelling the newfound chess craze?
Creators and influencers on the internet are making chess more accessible and fun for younger people. Is the chess fever here to stay?
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Storyboard18 | Brands cannot be cautious of people; you never know where the next insight will come from: CMO Rahul Gandhi
Making everyday food products that have a short shelf life without preservatives has been at the centre of every iD product. Now the brand is innovating and expanding. Gandhi tells us how
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Storyboard18 | Is YouTube hiding 'Dislike' count a shield against cancel culture?
Advertising executives say that the move will help prevent coordinated attacks against content, creators and brands
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Storyboard18 | Booze, Binge, Hoarding, James Bond, Durex, Mercedes, The Last Supper, Meta—on names
How some of the world's most famous names of people, places, things, and brands came to be
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Storyboard18 | 'Beyond Mobility' is in line with our progress for humanity: Hyundai Motor India's Tarun Garg
The South Korean auto giant's future initiatives will be aligned with the newborn brand thought
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Storyboard18 | Navigating advertising controversies in the age of outrage
For years, consumers have been complaining about ads for undergarments and condoms, saying they are very embarrassed to watch them with their families. But the nature of complaints and complainants has now changed
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Storyboard18 | Inside India's budding alternative meat movement
The emergence of plant-based meat brands in India indicates there is a niche and well-aware consumer group that is hungry for more options on their plates. How do brands address this new conscious-food movement?
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Storyboard18 | NFTs, Metaverse, C2C Future: What's in it for brands?
Today, we talk about D2C products, but web3 (the decentralised version of the Internet) will introduce us to the beast called C2C, trading between customers, at ease
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Storyboard18 | How global advertising business reviews affect agencies in local markets
With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80 percent of ad spends came from global clients, but it has shrunk to around 50 percent today
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Storyboard18 | The challenges of auto brands marketing an electric future to Indians
Auto brands are mainstreaming electric vehicles in marketing communications. Here's what some of the big brands are up to, and up against
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Storyboard18 | Companies don't differentiate between online and offline education degrees today: upGrad CEO Arjun Mohan
Mohan talks about upGrad's new campaign which puts the spotlight on the importance of online MBAs for working professionals, and how the company is looking at a more hybrid model of offline with online education
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Storyboard18 | BharatPe to spend Rs 200 crore on marketing initiatives
In an exclusive chat with Storyboard18, Suhail Sameer, CEO of BharatPe, talks about the brand's focus on sports, getting 200 influencers on board, and marketing postpe in a way that redefines credit
