Storyboard18
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Lights, Camera, Recognition! CNN-News18 to honour top entertainers at Indian of the Year 2023
Recognising excellence across seven categories — Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India's finest achievers
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CNN-News18 presents India's biggest awards on news television, 'Indian of the Year 2023'
The distinguished panel of jurors includes renowned figures such as screenwriter and lyricist Javed Akhtar, former solicitor general of India Harish Salve, former Indian athlete and vice-president of Athletics Federation of India Anju Bobby George, chairperson of RP-Sanjiv Goenka Group, Sanjiv Goenka, and environmental activist and lawyer, Afroz Shah
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AI to disrupt manufacturing sector the most: ServiceNow's Kamolika Peres
According to Peres, artificial intelligence is more than just buzz — it is set to bring in a wave of change that can rapidly improve work efficiency
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Storyboard18's Visionaries: An evening of excitement, camaraderie and a toast to the future
It's a wrap for the first edition of Storyboard18's Visionaries. Here's a highlight reel on what went down on October 27 at The Oberoi, Gurgaon. Storyboard's Visionaries was predominantly an occasion to celebrate CMOs who have made a deep impact through their work that has catapulted the growth of their respective companies and brands
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Nikhil Kamath invests in Sharan Hegde's The 1% Club
The investment will help strategically position Hegde's startup at the forefront of fintech innovation and influencer-driven businesses
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The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate's Gunjit Jain
Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate's strategy to change this behavior through The Sweet Truth campaign
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MAdtech Point: Decoupling of technology from data and inventory, the AdTech End Game
Building an end to end media network today has largely remained with a few big tech companies with deep pockets to invest and plan for returns over a longer period of time. Conventionally, advertising technology has grown so far by bundling data and inventory with technology, where the cost of technology is recovered or subsidised
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The ACE model: A path to leading with influence
Take the first crucial step towards defining your leadership through humility and influence rather than the designation imposed by your title
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JWT stalwarts speak out on the death of the agency
HTA/JWT veterans share their feelings about the merger of Wunderman Thompson and VMLY&R to create VML
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Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker
Media maven Ajay Gupte on what it takes to be innovative
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Maruti Suzuki's Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment
Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more
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Storyboard18 | The need for experiential marketing has become even bigger: Audi's Gaurav Sinha
Marketing is a dynamic field and the pandemic has just highlighted how much it changes, evolves and adapts, says Gaurav Sinha, head of marketing, Audi India
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Storyboard18 | After gala cricket season, cryptocurrency platforms take advertisement dollars to GEC, news, and gaming
With the cricket season at an end, when they spent generously on advertising, crypto players are now looking at newer properties for spending their ad dollars. Experts don’t foresee any drop in spending in the coming months by cryptocurrency companies
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Storyboard18 | The sexual wellness boom and how brands are addressing a new consumer
Brands, sex-positive content creators, and women who are taking charge of their sexual wellbeing are changing the narrative and fuelling the sexual wellness market in India
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Storyboard18 | Everything we do is customer first: Meesho's Vidit Aatrey
Raja Rajamannar, global chief marketing and communications officer and president-health care business, MasterCard, talks to Meesho founder Vidit Aatrey about building an enduring and endearing brand
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Storyboard18 | Kingslayers, Brutal Bishops, Krazy Knights: What's fuelling the newfound chess craze?
Creators and influencers on the internet are making chess more accessible and fun for younger people. Is the chess fever here to stay?
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Storyboard18 | Brands cannot be cautious of people; you never know where the next insight will come from: CMO Rahul Gandhi
Making everyday food products that have a short shelf life without preservatives has been at the centre of every iD product. Now the brand is innovating and expanding. Gandhi tells us how
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Storyboard18 | Is YouTube hiding 'Dislike' count a shield against cancel culture?
Advertising executives say that the move will help prevent coordinated attacks against content, creators and brands
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Storyboard18 | Booze, Binge, Hoarding, James Bond, Durex, Mercedes, The Last Supper, Meta—on names
How some of the world's most famous names of people, places, things, and brands came to be
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Storyboard18 | 'Beyond Mobility' is in line with our progress for humanity: Hyundai Motor India's Tarun Garg
The South Korean auto giant's future initiatives will be aligned with the newborn brand thought
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Storyboard18 | Navigating advertising controversies in the age of outrage
For years, consumers have been complaining about ads for undergarments and condoms, saying they are very embarrassed to watch them with their families. But the nature of complaints and complainants has now changed
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Storyboard18 | Inside India's budding alternative meat movement
The emergence of plant-based meat brands in India indicates there is a niche and well-aware consumer group that is hungry for more options on their plates. How do brands address this new conscious-food movement?
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Storyboard18 | NFTs, Metaverse, C2C Future: What's in it for brands?
Today, we talk about D2C products, but web3 (the decentralised version of the Internet) will introduce us to the beast called C2C, trading between customers, at ease
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Storyboard18 | How global advertising business reviews affect agencies in local markets
With homegrown brands becoming big and going global, network agencies are less dependent on large international clients. Two decades ago, roughly 80 percent of ad spends came from global clients, but it has shrunk to around 50 percent today
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Storyboard18 | The challenges of auto brands marketing an electric future to Indians
Auto brands are mainstreaming electric vehicles in marketing communications. Here's what some of the big brands are up to, and up against
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Storyboard18 | Companies don't differentiate between online and offline education degrees today: upGrad CEO Arjun Mohan
Mohan talks about upGrad's new campaign which puts the spotlight on the importance of online MBAs for working professionals, and how the company is looking at a more hybrid model of offline with online education
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Storyboard18 | BharatPe to spend Rs 200 crore on marketing initiatives
In an exclusive chat with Storyboard18, Suhail Sameer, CEO of BharatPe, talks about the brand's focus on sports, getting 200 influencers on board, and marketing postpe in a way that redefines credit