Storyboard18
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MAdtech Point: Decoupling of technology from data and inventory, the AdTech End Game
Building an end to end media network today has largely remained with a few big tech companies with deep pockets to invest and plan for returns over a longer period of time. Conventionally, advertising technology has grown so far by bundling data and inventory with technology, where the cost of technology is recovered or subsidised
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The ACE model: A path to leading with influence
Take the first crucial step towards defining your leadership through humility and influence rather than the designation imposed by your title
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JWT stalwarts speak out on the death of the agency
HTA/JWT veterans share their feelings about the merger of Wunderman Thompson and VMLY&R to create VML
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Visionary marketers have long-term vision, clarity and ability to experiment: Ajay Gupte, Wavemaker
Media maven Ajay Gupte on what it takes to be innovative
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Maruti Suzuki's Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment
Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more
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Get real, do good, be unmissable: HUL's Shiva Krishnamurthy decodes company's marketing strategies
Shiva Krishnamurthy, nutrition South Asia foods and beverages head, Hindustan Unilever, says all brands need to have a purpose beyond just selling the product
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Indians are shifting towards appreciating quality over quantity: Shweta Jain of Diageo India
Whether enjoying a quiet evening or celebrating with friends, there's a desire for better drinks and a more nuanced overall experience in India, said Diageo's chief business development officer
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Brands score big with tech-packed ads, as cricket fever takes over World Cup 2023
Brands across categories like electronics, FMCG, auto, fintech and beauty are not just timing their campaigns to coincide with the World Cup but also keeping it contextually relevant. Tech completes the package
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ICC World Cup: How much do ad spots during India-Pak match cost? Find out
Almost 85 percent of the ad inventory for the Cricket World Cup match between India and Pakistan has been secured, say experts
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From Flipkart to Google, brands are making billboards great again
Companies want their outdoor ads to make a splash on social media
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MAdtech Point: Why digital advertising supply chain needs to focus on measurement
While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that's related to the transmission of consent and consumer choice signals, writes our columnist
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Storyboard18 | Behind Mankind's plans to take Prega News to rural markets
The pharmaceutical company shares how it's gearing up to make a bigger regional play with a little help from influencers and an unplanned boost for the category
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Storyboard18 | Why BFSI brands are doubling-down on financial literacy campaigns
We take a deep dive into brands' strategy as they turn to influencers and celebrities to drive awareness about financial literacy and capture younger audiences
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Storyboard18 | This Diwali, some brands are choosing emotions over hard-sell
Brands want to own emotions rather than use Diwali just as a selling opportunity. But watch out for the trap of clichés
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Storyboard18 | The rise of the influencer's advocate
As influencer marketing grows in India, more and more legal firms are picking up creators as clients, advising on contracts, negotiations, compensation and documentation
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Storyboard18 | Is the 'House of Zuck' strong enough to survive the Facebook train wreck?
By changing the brand architecture to a House of Brands model, Mark Zuckerberg has effectively compartmentalised Facebook and saved his legacy
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Storyboard18 | From brief to boycott: Is advertising being rewired for an era of intolerance?
Brands want to stick to a 'safe' narrative now and are scrapping progressive pitches out of fear of backlash. Is this the new normal?
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Introducing Storyboard18 —the beginning of a new journey
Network18's flagship platform focussed on brands and the A&M community has a refreshed identity
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Storyboard | How pre-IPO Nykaa captured the online beauty market in India
A deep dive into the marketing strategy of the online beauty and fashion retailer that raked up a storm in the market. Part of its secret sauce is 3,055 social media influencers
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Storyboard | Unpacking the impact of IPL's new teams on the ecosystem
The addition of two new teams is expected to open the Hindi heartland to advertisers and create bigger opportunities
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Storyboard | We don't engage in surrogate advertising: Bira 91's Ankur Jain
In a conversation with Storyboard, the company's founder and CEO talks about what it takes to build a homegrown beer brand in a country where advertising alcoholic beverages is not permitted
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Storyboard | How brands can control narratives and fight cancel culture
Indian brands are facing social media outrage and boycotts more than ever before. Here's how marketing experts believe brands can carefully tread the tight rope
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Storyboard | Society is more conscious and responsible: Hrithik Roshan on new rules of engagement with brands
In an exclusive chat with Storyboard, Hrithik Roshan talks about his decade-old association with Rado, the changing rules of celebrity brand endorsements, and his checklist to pick what he endorses
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Storyboard | Will a name change for Facebook Inc help the brand?
Facebook Inc's secret plan to rebrand was revealed recently. But what will a name change do for the brand?
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Storyboard | Are advertising agencies getting 'vendor-zoned'?
Ad executives weigh in on the changing dynamic of agency-client relationships
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Storyboard | Decoding the IPO after-effect on consumer brands
A market listing puts newer brands squarely in the public eye, helps them reach out to a wider consumer base and garner instant trust
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Storyboard | Dive into the seductive world of crypto advertising
Decoding how crypto exchanges are using mainstream and social media to fuel the cryptocurrency craze among more seasoned and young investors