Storyboard18
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Facts-based content creators are becoming celebrities: Nestle's Rajat Jain
The head of foods business at Nestlé Maggi talks about maintaining relevance with Gen Z, content creators calling out big companies and transparency being a critical point for the company
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Anant Maheshwari joins Honeywell as President and CEO, to lead high growth region
Maheshwari returns to Honeywell with more than a decade of experience working in Honeywell's high growth regions and most recently leading Microsoft India for seven years.
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Storyboard18 YoungGuns is here—the biggest celebration of next-gen creativity
We honour, recognise and celebrate promising young individuals through Storyboard18's YoungGuns initiative, a flagship programme from the Network18 Group
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Young investors look for fintech apps with Netflix, Tinder, and Uber-like experience: Angel One's Prabhakar
Prabhakar Tiwari, chief growth officer of fintech company Angel One, talks about the genesis of the brand's campaign, leveraging AI and what young investors want these days
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Creating happy tension: The power of CFO-CMO partnerships
The disconnect between CFOs and CMOs is partially a result of how we communicate, but also what we communicate. For too long, marketers and finance people have talked past each other, each communicating what they want without truly listening
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Simply Speaking: The T20-fication of content; TikTok and the fame to flame story
The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players
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Influencers collab with offshore betting firms to promote 'No GST' wins
Influencers are charging up to Rs1 lakh for videos promoting features such as 24X7 winning withdrawal, no GST, and referral code bonuses
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Talented launches new social agency, The New Thing; Viren Noronha joins as co-founder
In an exclusive interview with Storyboard18, Gautam Reghunath, PG Aditiya, and Viren Noronha shared their views on why there is a need for a new agency in town to help brands create cultural conversations and moments on social media
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Drive-in theatres with car stereo synced audio could soon become a reality in India
The regulatory body initiated an open consultation in April on PVR's proposal to provide drive-in theatre services utilising small-range FM broadcasting. However, certain media companies oppose this initiative, and expressed concerns that it could adversely impact smaller FM channels in the region
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AdEX growth 2-3x in India as compared to global: Adam Gerhart, Mindshare's Global CEO
Adam Gerhart, Mindshare's global CEO, on the India focus, winning the Media Network of the Year title at Cannes Lions Festival of Creativity, Disney offloading TV assets, and more
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Storyboard18 presents Brand Blitz Quiz: The ultimate showdown of brands, marketing and campaigns
Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India's first panel business quiz show.
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BTS: The making of Mahindra's new 'Twin Peaks' logo
Want to know what goes into the visual transformation of a legacy auto brand? Here’s an inside look at the making of a new identity for Mahindra & Mahindra’s SUV division
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How brands can avoid the moment marketing minefield
Advertising agencies and brands need new frameworks, fresh creativity and better understanding of laws and regulations for ‘moment marketing’ to not backfire in the future
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Brands need to pay attention to Indian sportswomen for more than a moment
It's time marketers look beyond moment marketing to cash in on someone else's gains, and get serious about investing in female sports talent in the country rather than just riding on their success for a fleeting moment
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Hockey 2.0. Will brands bite the endorsement bullet?
The resurgence of hockey, propelled by national teams' performance at the Tokyo Olympics, has given brands an opportunity to own hockey in a manner that is impossible in a sport like cricket, marketing and media executives tell Storyboard
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Marketers, you're going to space next
Brands have gone to space before, but a new age of space travel and tourism, propelled by interest from billionaires Jeff Bezos and Richard Branson, could provide more opportunities to hitch a ride
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Storyboard Exclusive: Meet Ogilvy's global CEO Andy Main, the 'outsider' scripting the ad agency's transformation
On his one-year anniversary in the role, Ogilvy's global chief executive officer talks about future-proofing the business, his "spirit connection" to David Ogilvy, and a world tour through WhatsApp, among other things
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Inside Zomato and Universal Music Group's recipe for 'Jalebi Baby'
A behind-the-scenes look at the food delivery giant's partnership with rapper Tesher, the hit that coincided with Zomato's IPO
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Will artificial intelligence be a marketer's new best friend or foe?
Whether AI remains a friend or becomes a foe really depends on how we use it.
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How technologies and apps are bringing more power into the hands of the creator
The era of platforms and production houses being the arbitrators of talent and their audience is fast changing. The economy of intimacy and the economy of recognition will drive the creator universe
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Privacy Sandbox: What Google needs to speed up deprecation of cookies
The third-party cookie is crumbling slowly. It does not mean that the industry will have to wait for the next 24 months and watch Google launch the new Privacy Sandbox through another blog
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Satire: The making of a Father's Day ad for a ceiling fan brand
Why does a ceiling fan brand need a Father's Day ad? But if you must, there are ways to get it right. Cartwheel's founder and creative director pens a satire of behind the scenes rumblings at an ad agency
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Live the moment to seize the moment: Lessons from the latest Fevicol ad
The founder of the agency behind Fevicol's latest viral ad tells us what it takes to create marketing magic in the moment while staying true to the brand
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Philanthropy has changed in the times of Covid-19
Giving has changed but focus needs to shift to longer-term rehabilitation of communities as we recover from the pandemic, GiveIndia CEO Atul Satija says
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'Friends Reunion': The one with all the lessons for brand marketers
The iconic American TV show's reunion episode was a global event. Here are four marketing lessons to take away from the episode
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The neglect of creativity is the data-driven marketer's biggest mistake
We have data, machines, methods, metrics, and measurements galore; what we do not have enough is talented creativity. Let us put ideas at the heart of the marketing profession or a data-driven robotic program will generate your ‘acceptably creative’ obituary
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Slow motion and sentiments: The anatomy of Mother's Day ads
A plea for more Mother's Days in a year, and for brands to look beyond the same old tear-jerking formula—from the guys who wrote the 'Angry Dravid' ad, here's an idea for an Angry Maa ad