The regulatory body initiated an open consultation in April on PVR's proposal to provide drive-in theatre services utilising small-range FM broadcasting. However, certain media companies oppose this initiative, and expressed concerns that it could adversely impact smaller FM channels in the region
Adam Gerhart, Mindshare's global CEO, on the India focus, winning the Media Network of the Year title at Cannes Lions Festival of Creativity, Disney offloading TV assets, and more
Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, Brand Blitz Quiz is India's first panel business quiz show.
Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability
Pullela Gopichand, chief national coach of the Indian National Badminton Team emphasizes that more efforts are needed to support emerging athletes through job opportunities and sponsorships
A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy's Piyush Pandey and the company's key executives
Zerodha's Nithin Kamath talks about creating his personal brand online, the power of storytelling and building Zerodha from scratch
According to Shubhranshu Singh , vice president, marketing - domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point
Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers
A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league
The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration
Want to know what goes into the visual transformation of a legacy auto brand? Here’s an inside look at the making of a new identity for Mahindra & Mahindra’s SUV division
Advertising agencies and brands need new frameworks, fresh creativity and better understanding of laws and regulations for ‘moment marketing’ to not backfire in the future
It's time marketers look beyond moment marketing to cash in on someone else's gains, and get serious about investing in female sports talent in the country rather than just riding on their success for a fleeting moment
The resurgence of hockey, propelled by national teams' performance at the Tokyo Olympics, has given brands an opportunity to own hockey in a manner that is impossible in a sport like cricket, marketing and media executives tell Storyboard
Brands have gone to space before, but a new age of space travel and tourism, propelled by interest from billionaires Jeff Bezos and Richard Branson, could provide more opportunities to hitch a ride
On his one-year anniversary in the role, Ogilvy's global chief executive officer talks about future-proofing the business, his "spirit connection" to David Ogilvy, and a world tour through WhatsApp, among other things
A behind-the-scenes look at the food delivery giant's partnership with rapper Tesher, the hit that coincided with Zomato's IPO
Whether AI remains a friend or becomes a foe really depends on how we use it.
The era of platforms and production houses being the arbitrators of talent and their audience is fast changing. The economy of intimacy and the economy of recognition will drive the creator universe
The third-party cookie is crumbling slowly. It does not mean that the industry will have to wait for the next 24 months and watch Google launch the new Privacy Sandbox through another blog
Why does a ceiling fan brand need a Father's Day ad? But if you must, there are ways to get it right. Cartwheel's founder and creative director pens a satire of behind the scenes rumblings at an ad agency
The founder of the agency behind Fevicol's latest viral ad tells us what it takes to create marketing magic in the moment while staying true to the brand
Giving has changed but focus needs to shift to longer-term rehabilitation of communities as we recover from the pandemic, GiveIndia CEO Atul Satija says
The iconic American TV show's reunion episode was a global event. Here are four marketing lessons to take away from the episode
We have data, machines, methods, metrics, and measurements galore; what we do not have enough is talented creativity. Let us put ideas at the heart of the marketing profession or a data-driven robotic program will generate your ‘acceptably creative’ obituary
A plea for more Mother's Days in a year, and for brands to look beyond the same old tear-jerking formula—from the guys who wrote the 'Angry Dravid' ad, here's an idea for an Angry Maa ad