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Bookstrapping: Rahaab Allanna's 'Unframed' is a growing plea for a collective awakening
The book makes you appreciate that photographers travelled and that they were engaged for projects. The chapter on Maharaja Sawai Ram Singh of Jaipur, his motivations and his agency, make for a very interesting read. Bookstrapping rating: 3.5 stars
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Weekly Shorts: How momfluencers can garner positive engagements for brands
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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Marketing Mocktail: Explaining the tricky business of brand extensions
A brand is like a rubber band. If you don't stretch it, you are not maximising its potential. If you over stretch it, it will snap. So, how much should you stretch it?
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Bookstrapping: Katy Hessel's 'The Story of Art Without Men' will leave even art lovers astounded
This is not a feminist book. It just appreciates and chronicles a factually missed chapter in art history. Rating: 4 stars
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Weekly Shorts: Here's the influencer marketing brand and influencer growth for Q1 2023
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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Simply Speaking: Buy or bye bye?
The tug of war between perceived risk and perceived value
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Marketing Mocktail: Explaining the purpose behind brand purpose
The biggest trend of the past decade is purpose. But what does it really mean? Here's the only primer you need on how to wield it in marketing and brand building
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Weekly Shorts: How brands can use influencer marketing for Ramzan campaigns
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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Bookstrapping: Anuradha Roy's award-winning book evokes emotions and raises questions of gender politics
This book review comes close on the heels of International Women's Day and in the middle of women's month. Hence, we are celebrating a breakthrough Indian woman author, whose lexical lyricism makes reading effortless. Bookstrapping Rating: 3.5 stars
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RRR to Baahubali: South Indian cinema gets more and more popular in Jammu and Kashmir
Will the South Indian cinema smorgasbord with movies like Baahubali: The beginning outshine other language films in the coming years?
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Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers
Activists, digital creators, and LGBTQIA influencers are seeking acknowledgement, accountability, and actual change instead of performative action from brands