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No battle between logic and magic: Forging CMO-CFO power alliances
According to Shubhranshu Singh , vice president, marketing - domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point
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Media Mavens: Wavemaker's Ajay Gupte on the agency's report card, generative AI and more
Ajay Gupte, CEO-South Asia, Wavemaker also shares his views on how the role of media planners and buyers are changing and the enthusiasm IPL has got for marketers
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Big surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 crore-plus video views in first five weeks
A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league
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Polyamoryfication of adland: Why are brands getting together with multiple agency partners?
The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration
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Weekly Shorts: With rising prices, D2C brands are turning to nano influencers for collaborations
Nano influencers provide authentic content, higher engagements, personal connection with the audiences, and a lot more at half the price demanded by mega influencers or celebrities
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Marketing Mocktail: From heart to cart—emotional drivers of shopping explained
Retailers, e-tailers and marketers need to understand and apply the emotional drivers of shopping to design their buying experience for greater engagement and conversion
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Simply Speaking: Brands are born inside
A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it
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Fit At Any Age-A Practitioner's Guide: Air Marshal PV Iyer's book offers an uncomplicated insight to getting fit
The book highlights the races humans can participate in or be a part of, advocates for vegetarianism, how good health is developed, and more
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Bookstrapping: Seema Sirohi's Friends with Benefits traces the diplomatic history between India and the United States over half a century
The author touches upon the strained relationship between India and the US, the importance of 'language' in diplomacy and pivotal incidents surrounding the visit of former and current Prime Minister Manmohan Singh and Narendra Modi, and former foreign minister Sushma Swaraj. Rating: 3.5 stars
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Bookstrapping: Rahaab Allanna's 'Unframed' is a growing plea for a collective awakening
The book makes you appreciate that photographers travelled and that they were engaged for projects. The chapter on Maharaja Sawai Ram Singh of Jaipur, his motivations and his agency, make for a very interesting read. Bookstrapping rating: 3.5 stars
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Weekly Shorts: How momfluencers can garner positive engagements for brands
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts