30 Under 30 2020

Anti-Donald Trump ads: Nike, others just doing it

Before Nike's new ad campaign with NFL quarterback Colin Kaepernick, other brands like Airbnb and Smirnoff ran ads protesting the Donald Trump administration

Kathakali Chanda
Published: Sep 9, 2018 09:49:03 AM IST
Updated: Sep 12, 2018 11:29:57 AM IST

I've been a journalist for over a decade, working across newspapers and magazines. At Forbes India, I write and edit stories on varied themes. I am a sports buff — turning to the back pages of the newspaper first— and keenly follow current affairs, pop culture and new trends at the intersection of politics, business and culture. Being an inveterate foodie, I often end up writing about it.


Nike’s new ad campaign has Colin Kaepernick, the NFL quarterback who knelt during the US national anthem to protest against racial inequality. Some other anti-Trump ads:

Airbnb: Ran ad against US President Donald Trump’s anti-immigrant policies and dubbing Haiti, El Salvador and Africa ‘s**thole’. The ad read “we believe no matter where you are… we all belong.”

Patagonia: Outdoor apparel company wrote on its homepage ‘The President stole your land’ to protest against Trump’s plan to scale back allotment of protected land.

Dove: Poked fun with its campaign #AlternativeFacts, a reference to the term coined by the administration to explain false claims about presidential inauguration attendance. Among other things, the ad said, the new Dove antiperspirant “boosts your Wi-FI signal”, “rhymes with orange”, “raises your IQ by 40 points”.


Smirnoff: Following allegations of the administration’s collusion with Russian President Vladimir Putin's regime, vodka company starts ad campaign: “Made in America. But we’d be happy to talk about our ties to Russia under oath.”

(This story appears in the 28 September, 2018 issue of Forbes India. You can buy our tablet version from Magzter.com. To visit our Archives, click here.)

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