Bantwal Ramesh Baliga, Watertec's CEO: The Epitome of Exemplary Leadership
Watertec is not only the market leader in the polymer-based bath fittings space but also one of India's fastest-growing end-to-end bathroom solutions
If you have met Bantwal Ramesh Baliga, you know how much he enjoys getting off to a quick start. He’s a man of action and since he took over as the CEO of Watertec, the polymer products company has metamorphosed into a total bathroom solutions provider, representing quality, latest designs, and manufacturing excellence.
Watertec’s journey began in 1997 with a single-minded mission - to revolutionize bath spaces, by replacing substandard metal fittings and accessories with Superior Virgin Grade Engineering Polymer Products. Today, Watertec is not only the market leader in the polymer-based bath fittings space but also one of India’s fastest-growing end-to-end bathroom solutions companies with its unique 'H2O Promise' that offers Health, Hygiene and Original designs.
“Every industry needs innovation for it to thrive. The innovators may find the initial struggle a bit overwhelming but the results can be astounding and very rewarding for those with perseverance. This has been true for Watertec too. Initially, the company may have found it difficult to make people see the logic behind us moving away from metal fittings and accessories and produce polymer based products. However, with persistent effort we have been able to convince our customers that this is the future. The conviction we have always had in our product quality has of course helped,” says a beaming Baliga, one of the most well-rounded and diversified profiles in the industry.
With exemplary working experience of over 3 decades and successful stints at many reputed organizations, Baliga has evolved into a truly exceptional leader over the years. However, it’s not just his impressive CV and millennial-friendly appeal that has made him so popular. He’s also an exceptional orator who can command a room of any size through his speeches. He comes across as an articulate and genuinely accessible personality, who also harbors a deep passion for “big ideas”.
Leading from the front, he has industriously shaped the growth path of Watertec over the last few years with a textbook-style focus on the 3Ps - Product, People, and Promotions. The company's emphasis on a strong distribution and dealer network has also been a key part of the growth strategy.
With this astute leader at the helm, Watertec has launched a plethora of avant-garde products, such as polymer faucets in nickel-chrome finish and bath and shower mixers in CPVC for concealed and exposed applications. This is a first for the industry. Besides, it has also broadened the portfolio by adding sanitary ware, floor drains and fittings for public washrooms.
