Founder Mitresh Sharma's organic foods startup is winning the hearts of consumers worldwide
First Bud Organics’ office is a busy place. You wonder if the owner Mitresh Sharma has previous experience as a juggler - as he effortlessly switches between orders, following up with suppliers, handling customer queries and planning the way for his Organic foods startup. The young 30 something entrepreneur admits that he still has a long way to go before achieving the goals he has set for himself and the young company that he started in 2018.
Selling What People Need
Like most startups, First Bud Organics also started with a simple idea. People are interested in buying non-toxic, Organic and healthy food items but don’t know where to buy them? Enter a Dehradun-based company that procurers these organic foods directly from the farmers and producers and then packages and sells them online. Simple enough? But that is only the tip of the iceberg. Mitresh shares with us the long list of challenges he faced, to first put his idea to test and then turn it into a workable business model.
From Choas to Order
He recounts how his degree in Entrepreneurship Management from XLRI, Jamshedpur or his experience as a Digital marketer had not prepared him for the real-world challenges that he had to deal with. He was hardly a Greenhorn – having co-founded a digital marketing start-up Viral Waves, after his stint with a Korean Digital Marketing company. However, Organic food procurement, packaging and delivery posed its own set of problems. The first, of course, was identifying the products that the consumer would be interested in buying, then procuring them through reliable suppliers and lastly to deliver them fresh.
First Bud Organics is now investing heavily in product innovation to ensure that its products reach the customer farm-fresh – as quickly and safely as possible.