The first vintages of Fratelli Wines India were launched in 2010 and a decade later, in October 2020, they launched TiLT, a wine in a can, just days after 45-year-old Kapil Sekhri, one of the six brothers who founded the company, died of a cardiac arrest. While the global canned wines market size is expected to reach USD 155.1 million by 2027, according to a report by Grand View Research, Inc., the product category is very new to India. But Kapil wanted to launch hassle-free wines here to get the young to love and appreciate wine and knock off the snobbery associated with the drink. Despite a weak market, they persisted and launched TiLT – for “Tilt your perspective” this year to honour Kapil. Tilt — is available in four variants (red, white, rosé, and bubbly, all 250 ml cans, priced at a pocket-friendly ₹180 to ₹200). Fratelli Wines director and Kapil’s brother Gaurav Sekhri tells Forbes India what a roller coaster ride 2020 has been for the family-run company and the Indian wine market. Q. How would you evaluate 2020 for your business?