The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands, and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
Top five Indian brands based on number of sponsored posts
- Instagram"s @Creators - @creators - 920
- Sugar Cosmetics - @trysugar - 709
- Mamaearth - @mamaearth.in - 687
- Dot & Key Skincare - @dotandkey.skincare - 597
- Amazon Fashion India - @amazonfashionin - 532
Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation"s fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.
Data for top influencers in India based on engagement rate
- Shreya Lenka - @sriyalenka.bs - 43.92 percent
- Meenakshi Dileep - @i.meenakshidileep - 41.73 percent
- Kartik Wadhwa - @kartikkwadhwa - 40.26 percent
- Junaiz - @junaiz.vp - 38.74 percent
- Astuti Anand - @astuti_mw - 32.12 percent
Top five Instagram influencers in India based on follower growth
(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)
- Mayank Choudhary - @mayank_crazy_tds - 1982.60 percent
- Prachi Dhingra - @_prachi_dhingra - 932.20 percent
- Papri Roy - @papriroy.official - 628.40 percent
- Pia Dahiya - @pia_dahiya - 760.30 percent
- Savio Barnes - @saviobarnes - 595.30 percent
This week’s Weekly Shorts is written by the editorial team of affable.ai