Cricket has thrived in India so far. Not because the sport marketed itself well or anything. Instead of the BCCI or ICC, our parents and family led the indoctrination from when we were two days old. Why did this happen? The answer is very simple. There were hardly any channels while growing up in the 90s. There was nothing binge-worthy. The content wasn’t gamed to algorithms or human behaviour. So in Ravi Shastri’s words, “Cricket was the real winner.”