Special Report
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Rebel Foods: On cloud nine
How Rebel Foods found a silver lining in cloud kitchens, and is churning out a battery of ₹100-crore online-only food brands
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Mamaearth: A baby care brand grows up
After carving a niche in the baby care segment with toxin-free products, Mamaearth has quickly evolved as a personal care brand
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Direct to millennials, in Bharat
The growth of online-first brands is coming from outside top metros, and is driven by millennials
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Here's to the crazy ones
How a clutch of online-first brands has disrupted the traditional way of doing business by shunning the herd mentality and listening to their heart
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How Josy Paul nourished Ariel's 'Share the Load' campaign
The first step was a confession session with colleagues. Share The Load was launched in January 2015, and every year, a new truth was revealed
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Adman KV Sridhar on why we need progressive storytellers
Many gender stereotypes are perpetuated by advertising and films—that they only reflect what society is and believes is a lame excuse
