UpFront
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Wipro's turnaround is work in progress facing macro spoilsport
With talent acquisition core to its work, India's fourth biggest IT company has seen the sharpest hiring course correction amongst peers
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Sustainability requires collaboration, not competition: Conny Braams of Unilever
Conny Braams, chief digital & commercial officer of Unilever, said marketers have a huge role to play in terms of sustainability
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How Spark Studio is weathering the edtech meltdown
Moving away from her arts-heavy curriculum, Anushree Goenka found the spark in the market for public speaking and spoken English to build a startup that is growing slow but steady
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Pullela Gopichand: No backup plan for many players, need to secure them through sponsorships and jobs
Pullela Gopichand, chief national coach of the Indian National Badminton Team emphasizes that more efforts are needed to support emerging athletes through job opportunities and sponsorships
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Context & alphabets: Creative Galileo & the samosa act
Prerna Jhunjhunwala's venture for early learning for children is focusing on schools. The founder, though, is equally animated about a D2C play. But can B2C be as easy as ABC?
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Cadbury dancing girl to My SRK ad: What's so khaas about Mondelez's 75 years in India?
A one-of-a-kind meeting of executives who have managed Mondelez and its iconic brands like Cadbury for many years. Take a trip down memory lane with Ogilvy's Piyush Pandey and the company's key executives
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When Nithin Kamath doubled up as Zerodha's social media manager
Zerodha's Nithin Kamath talks about creating his personal brand online, the power of storytelling and building Zerodha from scratch
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No battle between logic and magic: Forging CMO-CFO power alliances
According to Shubhranshu Singh , vice president, marketing - domestic & IB, CVBU , Tata Motors, if logical creativity and creative logic can be hybridised, then one come to a meeting point
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Decoding ConveGenius's 'common sense' edtech playbook
Jairaj Bhattacharya and Shashank Pandey never had a fairy tale story to woo investors. But that limitation turned into an asset when the social enterprise founders started navigating the edtech storm
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What SaaS companies are doing right to stay warm in the funding winter
The funding winter may have affected the Indian startup ecosystem, but SaaS startups stand apart with their lower burn rates and more predictable revenue generation
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From Swiggy-Zomato's 'mark-up' deliveries to Taylor Swift's 'Eras Tour', here are our most-read stories of the week
Maruti Suzuki's new avatar, PharmEasy's new dilemma, bull run at Dalal Street, are some of the stories that piqued the interest of our readers this week