UpFront
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Lionsgate Play: Focused on the niche
Unlike many OTT players in the country, Lionsgate Play has been targeting urban audiences instead of the masses, and has largely kept away from regional language content and live sports. Can this strategy for India work in the long run?
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The curious case of the Paytm buyback
Though buybacks reduce the number of shares in the market and so increase the price of the remaining shares, since the day of Paytm's buyback announcement the stock price has slipped over 10 percent
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Diageo India CEO Hina Nagarajan: We are cash positive and have the money to invest where the opportunities are
Hina Nagarajan, MD and CEO of Diageo India, on the alcobev major's premiumisation and M&A strategies, key consumer trends, ESG agenda and more
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Why every business needs a digital marketing agenda
In an exclusive year-end article for Storyboard18, Infosys's global CMO, Sumit Virmani, spotlights the necessity of future-proofing brands with holistic digital strategies
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The increasing grandeur of the great Indian wedding
Experiential, one-of-its-kind weddings are here to stay as couples increasingly opt for exotic destinations. Though some prefer an intimate affair, there's no compromise on budgets as customisation, with an emphasis on guest experience, is at the heart of planning the event
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Dawn of 2023: A cautious world economy
The global economy finds itself in choppy waters with new Covid variants, ongoing geopolitical tensions and the fear of recession. Analysts say India is relatively stronger in comparison to other large economies
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Weekly Shorts: How brands are using hybrid models for influencer collaboration
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
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Wavemaker's global CEO Toby Jenner: Media and advertising have had a 'work hard, play hard' reputation
Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times
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Digital Marketing Mavericks: Publicis Groupe's Digitas India looks at marketing from a fresh lens
In conversation with Digitas India's CXOs Unny Radhakrishnan, Sonia Khurana, and Abraham Varughese on new biz demands, enriching talent, and more
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The D2C brand ecosystem has hit puberty—it's time to rebel
Entrepreneurship is at its core an endeavour in having a bold vision and the courage to make an impact. But Indian D2C founders are risk averse when it comes to brand building
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Bookstrapping: The Light We Carry by Michelle Obama
In 'The Light We Carry', Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars