Unlike many OTT players in the country, Lionsgate Play has been targeting urban audiences instead of the masses, and has largely kept away from regional language content and live sports. Can this strategy for India work in the long run?
Though buybacks reduce the number of shares in the market and so increase the price of the remaining shares, since the day of Paytm's buyback announcement the stock price has slipped over 10 percent
Hina Nagarajan, MD and CEO of Diageo India, on the alcobev major's premiumisation and M&A strategies, key consumer trends, ESG agenda and more
In an exclusive year-end article for Storyboard18, Infosys's global CMO, Sumit Virmani, spotlights the necessity of future-proofing brands with holistic digital strategies
Experiential, one-of-its-kind weddings are here to stay as couples increasingly opt for exotic destinations. Though some prefer an intimate affair, there's no compromise on budgets as customisation, with an emphasis on guest experience, is at the heart of planning the event
The global economy finds itself in choppy waters with new Covid variants, ongoing geopolitical tensions and the fear of recession. Analysts say India is relatively stronger in comparison to other large economies
What's buzzing in influencer marketing and the creator ecosystem? What's the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts
Toby Jenner, global CEO of WPP-owned Wavemaker, on changing dynamics of the ad business, India, and navigating through tough times
In conversation with Digitas India's CXOs Unny Radhakrishnan, Sonia Khurana, and Abraham Varughese on new biz demands, enriching talent, and more
Entrepreneurship is at its core an endeavour in having a bold vision and the courage to make an impact. But Indian D2C founders are risk averse when it comes to brand building
In 'The Light We Carry', Michelle Obama engages in honest dialogues with readers about fundamental questions about life and everything in between. Bookstrapping rating: 3.5 stars