UpFront
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Creative freedom, recognition, awards: What state tourism accounts mean for ad agencies
Advertising experts Storyboard18 spoke to revealed that, unlike big FMCG/auto accounts, tourism accounts do not bring massive amounts of billings to the advertising agency, but they win firms creative awards and recognition both nationally and internationally
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From Microsoft-Activision to Musk's Twitter buyout: Largest tech acquisitions of all time
Microsoft acquiring gaming company Activision Blizzard for $68.7 billion has been recorded as the largest tech deal of all time. Elon Musk's recent purchase of Twitter falls at the third rank. Here's a look at the largest tech acquisitions of all time, with some details on each of them
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Massimo Bottura: Chef with a cause
Among the world's most celebrated chefs, Massimo Bottura is using his passion for food to usher in conscious dining
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The startup language of layoffs
From a funding boom to mass layoffs, a look at what has led to around 5,700 employees being rendered jobless across major Indian startups in the last three months
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You can be a great marketer even if you've never done marketing before: Puma's Shreya Sachdev
A new episode of Storyboard18's Marketing Recoded featuring Puma's ace marketing head, Shreya Sachdev. Here's what she thinks about her job and the skills and attitude required to succeed today
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Web3 is much more than just a fad: FCB's Tyler Turnbull
Tyler Turnbull, global CEO of FCB in a candid chat on the sidelines of his trip to India
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Brands need to stop using 'Make in India' as a marketing tool: Realme's Madhav Sheth
Sheth talks about the company's advertising strategy, changing consumer behaviour and the overused 'Make in India' marketing ploy in the smartphone category
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Noise Pollution: When will the government wake up?
Despite the well-established adverse effects of noise pollution on human health and life, widespread breach of decibel levels continues unabated
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Lending to the bottom of the pyramid
After successfully navigating the Covid-19 storm, CreditAccess Grameen is well positioned for the next leg of growth
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Timeline: How Elon Musk's Twitter buyout unfolded
Within a month, Musk has gone from revealing he's the largest shareholder of the micro-blogging platform, to buying it out. Here's a timeline of how it unfolded
