UpFront
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Purpose cannot be seasonal: Sharat Verma of P&G India
In an exclusive conversation with Storyboard18, Sharat Verma, chief marketing officer, P&G India, and vice president, Fabric Care, P&G India, shares what #ShareTheLoad movement has taught him as a marketer, the challenges of taking forward a purpose-driven campaign, and Ariel NFTs
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RBI holds fire for now but trains its guns on inflation
Central bank signals focus on withdrawal of accommodation, cuts GDP forecast to 7.2 percent and raises inflation forecast to 5.7 percent in FY23
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The world doesn't need another advertising agency: Reghunath and Aditiya of Talented
In their first interview since leaving the Dentsu group and starting up with Talented, Gautam Reghunath and PG Aditiya tell Storyboard18 how they are building a modern creative shop with a people-first approach
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PVR-INOX: How the big screen will get bigger, better
The merger of the two giants of the exhibition sector might help them recover from the pandemic. But things could also get better for other stakeholders—including distributors, producers, smaller exhibitors and consumers
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What it's like when your loved ones won't leave Ukraine
Reasons for staying vary. For some it's pride of place, a need not to desert the homeland. For others, it's the paralyzing fear of unknown factors, like getting caught in crossfire while on a bus or train or bridge
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How FCB Global's leadership is building the agency's growth in post-pandemic world
Susan Credle, the global chair and global CCO, and Tina Allan, global partner, head of data science and connections, speak to Storyboard18 on the road ahead
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Amazon workers who won a union their way are inspiring change in labour movements
Unlike traditional unions, the Amazon Labor Union relied almost entirely on current and former workers rather than professional organizers; for financing, it turned to GoFundMe; the word was spread in a break room and at low-key barbecues
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How much microplastic do we breathe, eat, drink?
Bottled water contains 94.37 microplastics per litre; air, 9.80/m³. Find out more on how much microplastic our daily consumables contain
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A matter of survival for Disney Star, as competition intensifies for IPL media rights
It would be critical for Disney Star to defend the IPL media rights which remains one of its flagship media properties
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Internship is a great responsibility, and organisations must believe so
Most organisations are callous and careless with interns who are consigned to a conference room and made to bide time. It is humiliating and grossly irresponsible, writes ad guru and author, Swapan Seth
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From IPL to lifestyle, how RCB is planning its next big bet
Diageo India-owned IPL team Royal Challengers Bangalore has outlined an ambitious brand-building roadmap with a portfolio that includes apparel, metaverse, F&B and a fitness app